Overview

Build a clearer and more detailed picture of your customers by appending additional data elements to your records at the point of capture (so information is immediately available for analysis) or by setting up batches of records for automated screening using the Data Enrichment API.

Select and run single processes, such as the addition of an Acorn or Mosaic classification to a record collected via your website, or create custom API queries that run multiple processes in your preferred order as a single service call.

Build the 'nearest to' API calls in to your websites and mobile apps so that interested customers and prospects can easily find your closest outlet. You can also use the batch API to append 'nearest' information to you customer base for geo-targeted campaigns or to drive footfall at specific venues.

Improve campaign response rates using the UK Consumer File verification process to validate existing customer records, adding calls to the Profile services as a fast, easy way add discernible information to your records for quick segmentation and analysis of customer records.