Also known as Data Normalisation, this is the best way to quickly add value to your data. We can help you by getting the names, addresses, URNs and all your other fields of vital information laid out in the same format - it makes searching, matching and linking records so much more efficient and maximises the number of unique, usable customer records in your file.
Of course, every item of data is marked and tracked, so we can follow a path right back to where it started. With expert input from our bureau team, account managers and technical gurus, we will work with you to set the parameters, identify your cherished data items and build a database layout that will help you learn more about your customers.
Below you will find some information on the services we apply in order to standardise your records, but the majority of the magic really is down to developing an understanding of how you want to use the data and what you want to achieve with it - and then working out the best, most cost-effective way of delivering that.
- Format Names
- PAF Address
- Deduplication
- Mapper
- Email Validation
- Privacy
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Copyright © 2013 UK Changes - Consumer Data Cleansing and Suppression Solutions.
Name Formatting
Standardise the presentation of names on customer and prospect databases using the Name Formatting service.
Researched and compiled internally, the file for the Name Formatting service is under constant review, with additional detail included as it becomes available.
In addition to presenting a consistent image, using the Name Formatting service will help users to apply correct gender flags and salutations to their files, as well as split the name field in to a variety of layouts for future use; improving efficiency and external perception. The Name Formatting service can also be used to enhance matching capabilities for further data management processes. PAF Address
Screen records against the Postcode Address File (PAF) to verify and update existing address information from your customer and prospect files and to ensure that your data satisfies current delivery standards.
The PAF file contains in excess of 28 million UK postal addresses and is produced and distributed by the Royal Mail, receiving monthly updates and amendments.
Clean your records using the PAF database to maximise address accuracy, standardise address format, achieve postal discounts and improve matching against further data cleansing and enhancement files. Deduplication
Identify or remove duplicate records from within a single database or across multiple files of customer and prospect data, establish hierarchies and trace duplicates across your master file and all of its subordinates with speed and ease.
Built and refined by UKChanges, the Deduplication service employs advanced matching techniques to identify duplicated records at forename, initial, surname, business or address level. The service can also identify duplicates using other repeated data elements, such as telephone or mobile numbers, email addresses, date of birth, etc.
The UKChanges>online dedupe service works with all common data formats and accepts .Zip files to save you time when uploading multiple databases. Individual files contained in your .Zip file will be extracted and passed through the field recognition process automatically.
Identifying duplicates and deciding how to treat repeated records is a key element of good data management practice. Flagging duplicated database entries allows the marketer to suppress records from campaign files and trace orphaned data elements, helping to protect brand image, reduce campaign costs and build a Single Customer View. Mapper
Process telephone numbers using the Mapper service to check and amend the structure of the number strings, ensure that they meet current dialling standards, add or update STD codes and validate telephone numbers against the supplied postcode data.
The Mapper (Telephone Number Structural Validation) service uses an in-house reference file of postcodes, dialling codes and telephone exchange codes to cross reference submitted telephone numbers against geographic locations.
Use the Mapper service to ensure telephone numbers are structurally correct and to analyse the geographic distribution of telephone number information held on file; cost-effectively updating legacy information and improving campaign targeting. Email Validation
Check the deliverability of email addresses held on file by passing records through the Email Validation service.
Developed internally, the validation process uses a four tier confidence rating to classify the deliverability of an email address, comparing submitted data against established email protocols to identify errors.
Remove known invalid email addresses from customer and prospect records to improve campaign performance and minimise the time and cost associated with handling large volumes of bounce backs. Suppressing invalid email addresses will also help senders avoid 'spam blacklists' operated by ISPs and Email providers, securing the long-term viability of their e-marketing activities. UK Consumer File (Verify)
Check names and addresses on your databases against the edited Electoral Roll to verify existing information and ensure that direct communications reach the correct individual.
Holding contact details for the majority of the UK adult population, the UK Consumer File is licensed from a leading data provider and undergoes considerable additional enhancement to maximise its accuracy and value.
Cross-match records against the file to avoid wastage and reduce the cost of outbound communications. The file can also be used to help combat fraud, money laundering and ID theft by qualifying information captured-from / provided-by consumers against a recognised source.
Email Verification
Make sure that the email addresses you have captured are accurate and live to avoid high bounce rates and potential spam blacklisting caused by inefficient email campaigns.
Upload your creative, including an opt-out - or use one of our existing templates - and UKChanges will send the message to your list from our email broadcast server, thus avoiding any spam blacklisting issues.
As soon as the email goes live we will start to track the results of the activity, providing you with a comprehensive report on bounce rates, open rates, opt-outs and various other metrics associated to the delivery and receipt of your campaign. When all of the responses have been gathered we will return your email list with flags to denote which records can and cannot be used in future email campaigns.
Use the Email Verification service from UKChanges to quickly identify and remove email addresses from your file, improving the efficiency of your campaigns and avoiding the potential to have your IP address spam blacklisted due to high numbers of undeliverable and unwanted email communications.
Suppress Your Own
Screen bought-in lists against existing data to remove duplicate records, reduce costs and suppress known 'do not contacts'.
By sending a master file to be uploaded in to a dedicated directory on the secure UKChanges>online system, Suppress Your Own customers are able to screen new data sources against existing customer records using any internet-enabled PC.
In addition to reducing mailing and production costs, the removal of these duplicates will improve campaign performance and avoid damage to the brand caused by repeated communications. In-house 'do not contact' lists can also be uploaded as master files, ensuring that customers who have previously opted-out are not contacted when new data is acquired.
New records can be added to the master file at any time by sending an update to the technical team at UKChanges. Alternatively a new master file can be uploaded to supersede previous versions.
This service is also available to Bureau customers. Profanity Check
Identify salacious words or phrases added to customer and prospect records either inadvertently or maliciously.
Using a file created in-house, the Profanity Check service identifies rude and offensive words or phrases and phonetic matches. In-built intelligence ensures the service does not flag genuine locations or surnames, such as 'Cockermouth' or 'Dickson'.
Flagging salacious words and phrases ensures that direct communications do not alienate customers or cause offence. Screening customer and prospect records against the file will help you to avoid embarrassment, protect the brand image and maintain positive customer relationships. NCOA Suppress
Select the Royal Mail NCOA Suppress service in order to identify the gone away records on your customer and prospect databases before undertaking direct campaigns.
Derived from data provided to the Royal Mail for its consumer mail redirection service, the NCOA file captures roughly 100,000 new names every month and contains more than 40 million records.
Use NCOA Suppress to identify and remove records belonging to individuals no-longer at the address held on file; reducing campaign volumes and associated costs, such as print and postage, as well as potential brand and environmental damage associated with wasted communications. GAS
Screen customer and prospect data against the Gone Away Suppression file to combat the 7 million (approx) annual home-moves in the UK and identify the details of individuals who no-longer reside at the address held on file.
Containing approximately 50 million records sourced from public and private data sources, the GAS file is compiled by the REaD Group and receives monthly updates, holding information dating back to 1992.
Removing the details of known gone aways will improve the efficiency of your campaigns, reducing volumes and improving the ROI of your activity by minimising wasted resource and investment. disConnect
Screening data against the disConnect file will remove or permanently flag the details of gone aways held on your customer or prospect database.
The disConnect file is provided by Equifax and contains the details of over 45 million individual house moves (in some instances more than 1 move per person). The file receives up to 500,000 new records every month.
The disConnect file cross-references data from a variety of sources to identify individuals who have moved and can be used to remove erroneous records from your database, reducing data volumes, campaign wastage and costs whilst increasing relative response levels. Xpression
This service is no longer available as supply of Xpression has been discontinued by The DMA. Absolute Movers
Screen data using the Experian Absolute Movers file to flag or suppress verified gone away records and minimise the impact on your business of the c.20,000 UK individuals that move home everyday.
Updated monthly and containing more than 65 million records, Absolute Movers combines both private and public data sources, including: Local Authority residency data; customer informed moves; and a consolidated database of active UK consumers, to accurately identify and validate mover information. The file does not include any unconfirmed postal returns data.
Mailing people who have moved house is a waste of effort, resource and budget. Avoid this unnecessary cost and protect your brand image by removing gone away records from your campaign files and customer database. Purity
Purity screening offers users the chance to identify and remove the details of known gone aways from their customer and prospect contact files.
Compiled and distributed by Acxiom, the Purity dataset contains approximately 20 million gone away records and receives quarterly updates.
The Purity file draws on the supplier's 15+ years' experience of handling consumer data, with Acxiom claiming that it contains 40 per cent unique records. The file is created using entirely validated mover information, cross referencing different data feeds and only adding a record to the file when evidence of a 'move-in' confirms an existing 'move-out' from an address. SubtrAction
Use the SubtrAction file to access unique data sources and identify additional gone away records within your customer and prospect databases.
Supplied by Transactis, the SubtrAction file draws data from Council gone away notifications and a consortium of 100+ online and offline mail order companies. The file contains in excess of 17 million records, over 4 million of which are unique, and receives quarterly updates of more than 200,000 records. Transactis use detailed verification processes before adding new records and employ ongoing transactional screens to maintain its accuracy.
Screening data against the SubtrAction file will cost-effectively increase the number of gone away records that can be removed from customer and prospect databases, helping to reduce campaign volumes and deliver improved ROI. Mortascreen
Use the Mortascreen file to identify and suppress those records on your database that relate to deceased individuals.
Containing over 9.5 million records collected from a variety of sources, including a network of funeral directors, registration cards and the Probate Systems of England, Wales and Scotland, Mortascreen receives monthly updates of approximately 50,000 records. Users can apply flags with a selected 'confidence rating': the lowest being based on postal-return data and the highest using only Probate data.
In addition to preserving brand image by avoiding sending unwanted communications to deceased individuals, cleaning your database using Mortascreen will lower campaign volumes and production costs whilst increasing ROI. The Bereavement Register
Flag or remove the details of deceased individuals held on customer and prospect contact lists by screening records against The Bereavement Register.
Compiled by the REaD Group from information volunteered by family and friends of the recently deceased, the file contains approximately 3.5 million records and receives monthly updates of between 10,000 and 30,000 names and addresses.
Identifying the details of deceased individuals on your database will reduce campaign wastage and increase relative response levels whilst protecting your brand image and avoiding the potential for embarrassing and upsetting communications errors. Combined Deceased
Cleanse data using the Combined Deceased service to access the deceased records contained in some of the non-specific deceased suppression files: MPS, disConnect, and NCOA Suppress; as well as those held on the Mortascreen file, National Deceased Register and The Bereavement Register.
Individual datasets are selected by the user and records are passed against the most up-to-date version of each file.
Combined Deceased screening provides users with additional suppression flags, reducing campaign volumes and further increasing the number of deceased individuals identified on the database to minimise the possibility of causing distress to relatives and damaging brand reputations. Halo
Screen records against Halo to verify data and combat instances of attempted deceased identity fraud.
Compiled by Millennium Plc from data sources including Govt. records and the Probate system, Halo receives monthly updates of up to 50,000 names and offers a confidence rating of 1 to 10 on the level of verification that the record identified belongs to a deceased individual.
Only available for anti-fraud purposes, the file helps companies to avoid potential bad debt and combat one of the fastest growing crimes in the UK - deceased ID theft. National Deceased Register
Remove the details of deceased individuals from customer and prospect databases using the National Deceased Register.
Holding approximately 4 million records dating back to the year 2000, the NDR receives monthly updates containing around 30,000 new names and claims that roughly one third of the file, including new additions, are not available through any other deceased suppression service.
With all new records cross referenced against Government data sources, NDR matches have very high confidence levels, allowing marketers to remove records, reduce costs and protect their brand image without the risk of losing valid customer records. Consumer Telenumbering
Amend existing records or add telephone numbers to contact data currently held on file by screening and matching customer or prospect information against the BT OSIS subscriber database.
Updated daily with up to 50,000 changes, the BT OSIS file is the main UK data resource for telephone number directory searches and provides users with access to over 8 million standard listing live residential telephone numbers.
Use the BT OSIS file to add current telephone numbers to existing names and addresses, verify that details held on file are correct and provide the data for cost-effective multi-channel campaigns. Consumer Ex-Directory
More than half the 24 million UK consumer telephone numbers are ex-directory, significantly diminishing the data pool for telephone-based campaigns.
Updated daily, the BT OSIS file is the main UK resource for directory searches and contains approximately 16 million XD records.
Marketers can use the Ex-directory Consumer Telenumbering service to add telephone numbers and XD flags in order to understand match rates and achieve an insight in to the overall accuracy of records on the file. XD screening will also add roughly 3 percent of valid numbers by providing access to Directory enQuiry by Request (DQR) records, increasing the volume of dialable numbers and extending campaign reach. Mobile Telenumbering
Add mobile telephone numbers to consumer names and addresses or confirm the existing information you have captured using the Mobile Telenumbering service.
Holding in excess of 27 million UK consumer mobile numbers, each with full opt-in for third party marketing, the Mobile Telenumbering file incorporates records relating to subscribers from each of the leading network providers.
Add mobile numbers to your data to extend the range of communication channels for your campaigns; to reach target audiences away from their home or office; or to gain access to some of the growing number of mobile-only households.
A Reverse Append service is also available via the UKChanges Bureau. This service reverse matches an input mobile number against name, postal address and demographic information from other source files to build a more complete picture of your target audience. Extra Numbers
Screening records against the Extra Numbers file provides access to additional sources of opted-in telephone numbers, helping to increase campaign reach and combat the reduction in appendable data available through the BT OSIS file.
Containing data contributed by organisations from various sectors, the Extra Numbers service is one of the most comprehensive single source telephone number databases available to UK marketers. In addition to reducing the hassle associated with sourcing numbers through different data providers, screening against the Extra Numbers data has proven to offer up to 50 percent uplift in match rates when the file is used alongside the BT information.
With data permissions that override Ex-Directory and TPS registrations, including Extra Numbers in your processing selections will increase call connection rates, helping to maintain the moral and productivity of call centre agents, minimise resource wastage and create positive customer experiences - all of which contribute to improved campaign ROI and a lower cost per acquisition.
A Reverse Append service is also available via the UKChanges Bureau. This service reverse matches an input telephone number against name, postal address and demographic information from other source files to build a more complete picture of your target audience. SureCall
Confirm whether landline and mobile telephone numbers held on customer and prospect databases are 'live' by screening data through the SureCall service from UKChanges.
Using proprietary technology specially developed by UKChanges, the SureCall service classifies telephone number connectivity with a range of codes that identify 'valid' numbers and highlight reasons for failed connections. The service is fully compliant with all relevant current legislation, including provisions relating to 'silent calls'; it does not use a static database; and it does not dial the numbers – eradicating potential annoyance and consumer distress.
Identifying valid and invalid telephone numbers provides a variety of benefits, including the ability to significantly reduce wasted time and resource in call centres, thus helping to maintain agent productivity and moral, as well as control costs. Invalid number codes from SureCall can also be used as a trigger for an alternate course of action, from seeking a new telephone number through to using mail or email to communicate with this segment of your customer base.
TPS
Screen consumer data against the Telephone Preference Service file to identify individuals who have registered their preference not to receive unsolicited sales and marketing calls.
The TPS file is administered by the DMA UK, contains over 17 million telephone numbers and receives daily updates. Under legislation introduced in 1999 companies making unsolicited calls to consumers must have screened records against the TPS within the preceding 28 days or risk fines of £5,000 per breach.
Flagging TPS registered telephone numbers not only helps you to avoid unwanted fines, it also ensures that likely non-responders are removed from your calling lists, reducing costs and the potential to damage your brand. FPS
Use the FPS service to identify organisations that have registered their preference not to receive unsolicited sales and marketing materials via their fax line.
Established in 1997 by the DMA UK and now a legal data processing requirement for companies undertaking unsolicited fax broadcasts, the FPS file contains over 2 million records and receives daily updates. Those companies undertaking fax marketing campaigns must ensure that their data has been screened against the FPS file at some point in the 28 days leading up to the broadcast and ensure that they avoid sending communications to FPS registered fax lines.
Applying FPS flags to your data will protect your brand from negative associations with unscrupulous practices and will also help you to avoid the cost of fines of up to £5,000 per registered fax number contacted. MPS
The MPS register holds the names and addresses of individuals who have registered their preference not to receive unsolicited direct marketing via the postal service.
Containing approximately 5.5 million records and receiving monthly updates, the MPS is administered by the DMA and screening mailing files against it forms a strong element of the organisation's Code of Practice.
Although not legally obliged to screen against the MPS file, companies observing best practice and common commercial sense will remove registrants from their data to reduce wasted efforts to mail non-responsive consumers. Baby MPS
Use Baby MPS screening to identify parents who have suffered a miscarriage or the loss of a baby and have registered their preference not to receive baby-related mailings.
Launched in 2002, the Baby Mailing Preference Service file currently holds around 25,000 records and is managed by the DMA UK, receiving monthly updates.
Use of the Baby MPS file is not enforced by legislation, but companies undertaking baby-related communications campaigns are advised to screen records in order to avoid causing any unnecessary distress to recently bereaved parents. TPS+
Save a copy of all telephone numbers submitted for TPS screening in the past 12 months and take advantage of reduced re-screening costs using the TPS+ service.
Since 1999 companies undertaking unsolicited telephone sales and marketing must screen their data against the TPS file and remove registered numbers or face potential fines. The TPS+ service keeps a copy of the numbers submitted and offers users reduced costs for re-processing these records next time the file is cleansed.
In addition to ensuring ongoing compliance, TPS+ reduces data processing costs and provides users with an audit trail of their TPS usage. BSF
Business data decays by up to 33 percent per annum: screening data using the BSF enables B2B marketers to keep up with the changes on their database.
Compiled and distributed by the REaD Group, the BSF combines information from a variety of sources, including D&B and Experian, to create a file of approximately 8.5 million records relating to known business failures and relocations.
Marketers screening customer and prospect data against the BSF can cost-effectively remove the details of those businesses no longer trading at the address held on file, suppressing erroneous records and concentrating marketing effort and budget on valid targets. BCF Flagging
The Business Changes File Flagging service identifies records on B2B marketers' databases where the company has moved premises or ceased trading; flagging or deleting the records according to your specification during job set-up.
Created using data from the Royal Mail business redirection service, plus additional data feeds, the BCF file receives monthly updates and contains in excess of 6.5 million records.
Applying BCF flags will enhance the accuracy of your B2B database, increasing the response rate and improving campaign performance by significantly reducing resource wastage, lowering production costs and ensuring messages reach their target. Business Telenumbering
Screening data against the Business Telenumbering service allows B2B marketers to add telephone numbers to existing contact records and verify the telephone numbers that they already hold on file.
Receiving up to 50,000 changes every day, the BT OSIS file is the main UK resource for telephone number directory enquiries and contains the details of over 2.2 million businesses.
Use the Business Telenumbering service to improve the efficiency and cost-effectiveness of telephone-based B2B campaigns by removing erroneous records, minimising wastage and reducing the base costs of your outbound activity. Business Ex-Directory
Add current business telephone numbers and ex-directory flags to customer and prospect lists to maximise connection rates for B2B telesales and telemarketing activities.
The BT OSIS file is updated daily and contains over 2.7 million telephone numbers for UK businesses. Over 400,000 of these, predominantly belonging to sole traders and partnerships, are registered as ex-directory.
The Ex-directory Business Telenumbering service provides telephone numbers, ex-directory flags and Directory enQuiry by Request (DQR) numbers. In addition to a 3 percent (approx) DQR uplift and the delivery of accurate data for cost-effective telephone-based campaigns, the XD flags provided will help to improve users' understanding of the match rates achieved and the overall accuracy of their data. XD flags also indicate that the target is likely to prefer mail, or other channels, over telephone calls. Corporate TPS
Apply Corporate Telephone Preference Service flags to your B2B calling lists and quickly identify Limited companies, Plcs and not-for-profit organisations that have registered their preference not to receive unsolicited sales and marketing telephone calls.
Containing approximately 2 million records and receiving daily updates, the Corporate TPS file is administered by the DMA and holds records for a maximum of 12 months. Companies making unsolicited calls to businesses must have screened their telephone numbers against the CTPS file within the 4 weeks preceding the call or risk fines of up to £5,000 per registered number they contact.
In addition to maintaining legal compliance, CTPS flags will help identify those companies unlikely to respond to telephone-based campaigns. Corporate TPS+
Keep a record of telephone numbers submitted for Corporate TPS screening in the past 12 months and take advantage of reduced future processing costs.
Since 2003, companies making unsolicited sales and marketing calls to businesses must suppress the details of CTPS registered organisations or face the risk of fines for every breach.
The CTPS+ service allows users to submit files for CTPS screening and keep a log of numbers processed during the past year. Any numbers re-submitted are processed at a reduced rate, improving campaign cost efficiency whilst ensuring users continue to operate within the confines of the legislation. NCOA Update
Use the Royal Mail NCOA Update service to identify home-movers on customer and prospect databases and obtain new addresses for these individuals.
The file is compiled from Royal Mail re-direction information submitted by home-movers and approved for use as a marketing tool. The file contains more than 22 million records dating back to 1993 and users are able to track multiple house-moves across a number of years.
Employ NCOA Update to keep pace with the daily house moves that impact the accuracy of your contact data and ensure that your messages reach their intended audience. GAS Reactive
Use the GAS Reactive file to add forwarding addresses to GAS suppression flag matches and obtain the details of new occupants in houses sold by your customers.
Collated by the REaD Group and the Call Credit Information Group, the GAS Reactive file provides marketable data for the majority of GAS suppressions and is the only product available that offers both forwarding addresses and new occupier information. The file is updated monthly.
GAS Reactive helps users to maintain valuable relationships even after their customers move house; extending lifetime value and profitability. The new occupant information also provides cost-effective, likely targets for future acquisition campaigns. reConnect
Select the reConnect file to trace home-movers and maintain contact with valuable customers or prospects on your database.
Created by Equifax and using multiple data feeds, reConnect is claimed to identify a 'move' earlier in the process and thus gets information to the marketer faster than other similar products. The file contains more than 20 million records and is updated monthly.
Use the reConnect file to maintain contact with home-movers or re-familiarise former customers and prospects with your brand, sustaining existing relationships and improving the efficiency of your campaigns. Absolute Contacts
Obtain new addresses for some of the gone aways identified during data cleansing processes and maintain customer relationships even after people have moved house.
Brought to market by Experian Integrated Marketing, the Absolute Contacts file contains more than 20 million new contact records for individuals known to have moved house. Each new record is cross-matched and verified as a move using Experian's proprietary data. Tests have shown that adding Absolute Contacts to home-mover screening options can increase the number of new addresses identified by up to 70 percent.
With lapsed customers reportedly four times more likely to respond to a campaign than cold prospects, it makes sense to invest in tracking and reactivating those who have moved house. Updating addresses will also protect the brand image, improve campaign performance by ensuring maximum deliverability and avoid exposing your organisation to fraud risks posed by mis-directed mail. Email Append
The increasing availability of high speed internet connections is fuelling growth in online transactions and increasing the need for multi-channel communications. Adding email addresses to your offline customer contact records will help you to keep in touch with your increasingly digital-savvy customers.
Data for the service is compiled from a number of partners, including ISPs, magazine publishers and gatherers of detailed online consumer surveys. The file contains approximately 13 million records with third party marketing opt-in. The email addresses are cleansed constantly through an additional soft opt-in process. The UKChanges>online service will only deliver a count of the number of email addresses available for the submitted file.
In addition to opening up new channels to valued customers, adding email addresses to your records will reduce the cost of your communications, increase the opportunity for cost-effective personalisation of messages and also reduce the environmental impact of your campaigns.
A Reverse Append service is also available via the UKChanges Bureau. This service reverse matches an input email address against name, postal address and demographic information from other source files to build a more complete picture of your target audience. Age Append
Use the Age Append service to add age information to your customer and prospect records.
Created in-house by combining details aggregated from a number of the leading UK consumer data providers, the Age Append file provides users with access to age information for approximately 35 million UK consumers.
Use the Age Append service to improve your understanding of target markets by adding age information to your records: providing a basis for analysis of life-stage across your file and the opportunity to identify key 'age-groups' amongst your customers in order to drive selections for future acquisition campaigns. Date Of Birth
Created by merging and deduplicating information from leading UK consumer data providers, the UKChanges date of birth confirmation file contains approximately 35 million records and is gathered through a variety of opted-in sources. More than 75 per cent of these records contain the full date of birth, with the remainder providing the month and year of the individual's birth.
Used to confirm existing date of birth information on user's files, or append an age to submitted records, the data can be employed across the business, verifying information from application forms and enquiries to help combat fraud or ensuring the timely execution of age and birthday-related campaigns with accurate trigger dates.
Date of birth information can also be used as an indication of household status, as an aid to profiling for age-specific products or, in the case of the insurance and life assurance markets, as a selection for premium-led campaigns. ACORN Flags
ACORN Flags are applied across each of the first 3 data sources.
Use the ACORN Flagging service to add socio-demograhic information to your data.
Classifying the UK population in to 5 categories, 17 groups and 56 types, the ACORN data is compiled by CACI using census information, lifestyle data and demographic data to create one of the most reliable and respected UK consumer classification systems available to the marketer.
Used in combination with transactional data and response data, ACORN flags form a basis for further analysis of key customer groups. These 'best customer' ACORN types can then be used to drive prospect selections, improving the targeting and performance of future campaigns.
ACORN Flags
Use the ACORN Flagging service to add socio-demograhic information to your data.
Classifying the UK population in to 5 categories, 17 groups and 56 types, the ACORN data is compiled by CACI using census information, lifestyle data and demographic data to create one of the most reliable and respected UK consumer classification systems available to the marketer.
Used in combination with transactional data and response data, ACORN flags form a basis for further analysis of key customer groups. These 'best customer' ACORN types can then be used to drive prospect selections, improving the targeting and performance of future campaigns. FINANCIAL ACORN Flags
Financial ACORN Flags are applied across each of the first 3 data sources.
Add Financial ACORN Flags to your data to gain insight in to the type of financial products held and current financial circumstances of customer and prospect groups.
Using census data and information from the NOP Financial Research Survey, the Financial ACORN dataset from CACI is a leading UK consumer financial classification system that groups the population according to 11 categories and 49 types.
Financial ACORN flags help marketers, particularly in financial services, to determine the likely products held by the individuals on their database, providing the scope for additional analysis of further sales opportunities, as well as a basis for selecting future target audiences.
FINANCIAL ACORN Flags
Add Financial ACORN Flags to your data to gain insight in to the type of financial products held and current financial circumstances of customer and prospect groups.
Using census data and information from the NOP Financial Research Survey, the Financial ACORN dataset from CACI is a leading UK consumer financial classification system that groups the population according to 11 categories and 49 types.
Financial ACORN flags help marketers, particularly in financial services, to determine the likely products held by the individuals on their database, providing the scope for additional analysis of further sales opportunities, as well as a basis for selecting future target audiences. LifeSketch
Add greater detail to customer records by applying lifestyle indicators to complement existing transactional data and to gain a stronger insight in to the personal motivations of your customers.
LifeSketch combines publicly available data with consumer information provided by contracted data suppliers from a variety of sectors. The file contains almost 50 million records relating to UK adults, offering more than 20 selectable variables ranging from home and household information to details of credit scores, newspaper readership, hobbies and interests.
Use LifeSketch to develop a better understanding key customer segments and the factors that motivate their purchasing decisions and loyalty; refining offers and campaign targeting to improve results.
Apply the same LifeSketch profile to prospect selections in order to identify records with a higher propensity to convert. Random Digit Dial (RDD)
Generate truly random samples of UK and international telephone numbers for market research purposes, creating data samples to meet a range of different geographic and administrative boundaries.
Using complex mapping processes that align telephone number data to a variety of locality information, the RDD service has been developed and refined by UKChanges over the past 15 years to provide reliable, proportionate random samples.
RDD delivers cost effective, genuinely random telephone number information for market research purposes and is used by many of Europe's leading agencies for projects ranging from political and opinion research to advertising response and NPD activities. Easily created quality sample data reduces effort and cost whilst ensuring results are not skewed.
Council Tax Band
Council Tax Band data is overlaid across the first 3 data source files.
Apply Council Tax Band information to your customer data to achieve an understanding of their financial circumstances and an insight in to their immediate locality.
Collated from publicly available sources and enhanced to improve usability, the Council Tax Band dataset contains the band-valuation details of every domestic and dual-purpose property in the UK.
In addition to providing a universal criterion for analysis of customer data and selection of new prospects; when used in conjunction with additional data and enhancements, Council Tax Band information will broaden your understanding of the target's locality and their likely financial position, increasing the potential to improve campaign ROI.
Council Tax Bands
Apply Council Tax Band information to your customer data to achieve an understanding of their financial circumstances and an insight in to their immediate locality.
Collated from publicly available sources and enhanced to improve usability, the Council Tax Band dataset contains the band-valuation details of every domestic and dual-purpose property in the UK.
In addition to providing a universal criterion for analysis of customer data and selection of new prospects; when used in conjunction with additional data and enhancements, Council Tax Band information will broaden your understanding of the target's locality and their likely financial position, increasing the potential to improve campaign ROI. Home
The data for the Home selections is available when the LifeSketch data source has been chosen.
The Home selections allow the user to focus the targeting of their data with 6 filters relating to the property in which an individual lives: a Holding tick-box identifies whether the property is freehold or leasehold; a New Build tick-box; an Ownership selection, with options ranging from 'home-owners' to 'living with parents'; a Sale Date selection with a drop-down menu that contains 5 time-period brackets; a Type selection, with options including 'detached' and 'flat'; and a Sale Price selection with free text boxes for manual entry of values.
Wealth Tagging
Use the Wealth Tagging service to apply flags relating to high net-worth individuals on your customer and prospect database.
Information for the Wealth Tagging service is derived from publicly available sources and is supplied by a specialist provider with strong ties to the financial sector.
Apply wealth indicators to existing records to identify individuals in different 'affluence' brackets and enable segmentation for campaigns targeting potentially high-value customers or prospects. This data is of particular value to not-for-profit organisations, financial services companies and those businesses selling prestige and high-ticket goods, as individuals with investment products and high disposable income are easily identified. Geographic Flags
Use the Geographic Flag service to add a range of location information to your data: options range from postcodes and Government administration areas to TV regions.
The Geographic Flag service applies flags relating to selected (single or multiple) recognised and defined administrative areas. The datasets, created and maintained in-house, map publicly available data sources to fixed physical locations.
Information relating to the geographic distribution or coverage of target audiences - whether customers, prospects or research respondents - is invaluable to campaign planning and response analysis. Geographic flags allow you to analyse data according to preferred relevant real-world borders. UK Consumer File (Extra Names)
Use Extra Names to optimise match rates for different data enhancements by checking for additional individuals with different surnames residing at the supplied address.
Listing contact information for most of the UK adult population, the UK Consumer File is licensed from a leading data provider and undergoes considerable additional refinement to maximise its accuracy and value.
Obtain additional names to increase the match rate of consumer telenumbering projects and other data enhancements, or to improve knowledge of a target market. Particularly useful for contacting individuals in common-law households and shared accommodation, as reach is extended and potential for contact improved. UK Consumer File (Neighbours)
When no telephone number is available for the supplied name and address, use the Neighbours service to identify adjacent properties for which a name and telephone number can be supplied.
Containing the names and addresses of the majority of the UK adult population, the UK Consumer File is licensed from a leading data provider and undergoes considerable additional refinement to maximise its accuracy and value.
Add the details of surrounding properties and their inhabitants to your data to drive potential look-a-like sales or to ensure that the individual at the submitted address is not simply avoiding communications regarding outstanding debts. Pre-Mover Service
Identify individuals on your database who are about to move and communicate offers to retain their business, or use the data to identify those in the process of moving-home, whether buying or renting.
Collated by a leading property sales website, the file holds details on over 80 per cent of UK property sales and rentals, receiving daily updates and reflecting conveyance changes within 3 days. The file also contains around 1 million historical records from a rolling three year window, approximately 70 per cent of which relate to properties sold.
The Pre-Mover records only contain the address of the property, however, further information, such as names, telephone numbers and profiling data can be appended and overlaid from licensed sources.
More than simply providing data triggers for customer retention campaigns, the file can also be used to generate lists of prospects that are likely to increase their short-term spend and be open to new supplier offers during the move process. The historical data, which contains sale dates, also provides an accurate indication of insurance renewals and the expiry of other annual contracts associated with a new property. Mailsort, Presstream & TNT Premier
Licensed large volume mailers can take advantage of a range of postal discounts from Royal Mail or TNT Post by processing their data using the Mailsort, Presstream or TNT Premier file.
Focused on the correct sortation and presentation of mail items, the services are designed to pass on some of the cost and labour savings that the postal operators achieve through the improved accuracy, completeness and deliverability of items of postage that have been screened, sorted and enhanced using one of these services.
By ensuring that files achieve a postcode accuracy level in excess of 90% and then applying either the Mailsort, Presstream or Premier file sortation, licensed customers can significantly reduce their postage costs; improving campaign efficiency and reducing the cost per acquisition, as well as maintaining accurate addresses and a positive brand image. BCF Tracking
The BCF Tracking service enables B2B marketers to identify companies on their database that have moved premises and provides new address information, increasing the available pool of contact records for future campaigns.
Compiled by Royal Mail from various sources, including RM's business redirection service, the BCF file holds over 6.5 million records and receives monthly updates, including the addition of new addresses for many businesses that have moved.
Processing your data against the BCF Tracking service will reduce wastage and enable B2B marketers to maintain valuable relationships with commercial clients or prospects after they have moved premises.
Business Plus
Apply additional attributes to business records to improve the level of detail and understanding of existing B2B customers.
Containing information on approximately 2 million UK companies, the Business Plus file is compiled from a variety of transactional data sources, receiving monthly updates and ongoing verification.
Adding extra detail to existing B2B records increases the marketer's knowledge of the audience, improving response rates and campaign targeting as well as enhancing prospect selections for future activity.
The following data fields may be added where available: company registration number, employee count, fax number, telephone number, turnover, postcode (area, outward and sector), UK92, UK03 and UK07 SIC codes, US72 SIC code, business sector description, sub-sector description and easy sector description. ACORN Profile
Apply an ACORN Profile to receive a comprehensive report on the socio-demographic groups within your customer base and their relative statistical importance.
ACORN from CACI groups the UK population in to 5 categories, 17 groups and 56 types, enabling marketers to make informed strategic and tactical decisions. Combining census data with lifestyle and demographic information, ACORN is a reliable and respected UK consumer classification system.
An ACORN Profile will improve your understanding of existing customers, comparing your data against national or regional data to identify statistically important groups and providing the insight to develop more targeted and successful future campaigns. FINANCIAL ACORN Profile
A Financial ACORN Profile provides a detailed insight into the prevalent financial products held by individuals on your database, identifying statistically significant trends.
Combining census data and NOP research, Financial ACORN from CACI divides the population in to 11 categories and 49 types at postcode level, creating one of the UK's leading financial classification datasets.
A Financial ACORN Profile is particularly useful for financial marketers requiring a review of existing customers' products. The Profile provides insight in to the target audience's financial circumstances, highlighting cross- and up-sell opportunities, as well as providing information for statistical analysis of 'best' customer groups. CAMEO Profile
A CAMEO Profile provides marketers and planners with a comprehensive report on the different socio-demographic segments represented within their customer data and the statistical significance of these groups.
The different CAMEO datasets create a highly discriminative consumer classification system that helps users to gain a more detailed insight in to their key customer groups and the various factors that influence their decision making – from income and financial security to employment, housing and their local area.
Created from a unique combination of source data and modelling techniques, the CAMEO datasets are updated regularly to keep pace with the changing consumer landscape.
A CAMEO Profile helps marketers to achieve a deeper understanding of the different consumer types represented within their customer base, comparing the data against national and regional trends to highlight statistically distinct groups. These insights can be used to improve the relevance of communication campaigns and offers, as well as refine the targeting and the selection of new prospects by applying the data profile of best customer types to new extracts.
UKChanges hold the following CAMEO datasets:
CAMEO UK; CAMEO Financial; CAMEO Income; CAMEO International; CAMEO Investor; CAMEO Property; CAMEO Unemployment
UK Consumer File (Extract)
Add new records to pools of prospect data, or build new prospect files for mailing and calling campaigns using a range of real-world boundaries to refine selections according to specific geography.
Licensed by UKChanges, the UK Consumer File contains contact addresses for the majority of the UK adult population. Compiled from a variety of sources, including the latest ER data, the key benefit of the UK Consumer File is the currency and accuracy of the records it contains.
Marketers and planners can use the service to generate initial counts of available data within selected areas. The addition of further market intelligence, profiling information and data enhancements will improve understanding of the audience and enable further refinement and improved targeting of prospects.
The following geographic selections are available: Postcode (various levels), Town, TV region, Constituency, Government and Administrative boundaries (various). UK Consumer File - Infill data
Managed by a specialist information aggregator and offering approximately 10 million transactional, lifestyle and credit records collated over the past three to four years, this file can be licensed and optionally included as an extra dataset for UK Consumer File-based jobs, or used alone to screen and verify submitted records.
The file, which benefits from monthly updates, has full opt-in for third party marketing purposes and, due to the nature of data collected, has been proven to respond well to direct offers. There are currently more than 7 million individual level records within this file that are not available on the edited Electoral Roll or the UK Consumer File.
Data availability restricted by supplier: please contact your account manager for further details.
Geo Selections
Refine the areas of the UK from which your prospect records are selected by choosing from a list of geographic boundaries - with options to suit a variety of campaigns and objectives.
Geographic selections can be made from drop-down menus within the UKChanges>online Supply tab, or through discussions with your account manager.
UKChanges>online users can pick a 'category', such as Government Office Region, from the first drop-down list and then choose multiple 'areas', such as 'East of England' or 'Yorkshire and the Humber', from the second list. In several instances, selections from the second drop-down can also be made by holding down the 'Ctrl' key and clicking on the desired area of the interactive map.
The geographic selections available are many and varied, including: Postcode (various levels), Town, TV region, Constituency, Government and Administrative boundaries (various), District Health Authority areas, Police Force areas, Super Output Area codes (at different levels), and a huge range of other 'definable' boundaries.
Age
Information for the Age selections is derived from the first 3 data sources.
The selection allows users to create a single age band or multiple age bands that their target prospects must fall within.
The output file will contain an 'age' field which can then be used to group prospects in to defined age brackets, allowing messages, offers and creative to be tailored depending on which age band the individual falls within. Gender
Data for the Gender selections is derived from the first 3 data sources by looking at the title and first name field of each record and assigning a gender flag.
The selection is a simple 'male' or female' option that allows users to specify if they wish to select only male, or only female targets.
The user can specify to include a 'gender' field within the output file. If this field is requested and the selections have not been limited to a single sex, the gender field will contain an 'M' or an 'F' wherever available. Car
Records with details relating to the car ownership of individuals are derived from the LifeSketch database.
This selection allows the user to refine targets by the Type of car and Age of the vehicle.
Credit
Information for the Credit selections comes from the LifeSketch data source.
The Credit option allows users to refine selections in three ways: whether or not an individual holds a Credit Card; which of 3 Credit Score brackets an individual fits in to; and an Arrears Value band with open text fields for input values.
Household
Data for the Household selections is derived from the LifeSketch database.
Household selections help users to focus list targeting with four key areas of refinement: a range of household Income brackets; the Number of Children in the household; a group of Children Aged brackets; and a range of Occupation selections.
Person
The Person information is available when the LifeSketch data source is selected.
Person selections relate to information about the individual and enable users to narrow the records selected in 5 ways: Occupation selections relating to the individuals' type of work; a range of Interests – from hobbies and collections to pass-times; a Head of Household tick-box; a Self Employed tick-box; and a Director tick-box with 'Yes', 'No' and 'Multiple' options.
Shareholder
The data for the Shareholder selection is derived from the LifeSketch data source.
The Shareholder selections enable the user to select only those individuals known to hold investments in shares. The selection can be refined through further tick-boxes that band the value of shares held in to 'Low', 'Medium' and 'High' brackets.
Family Type
Information for the Family Type selections is drawn from the UK Consumer File data source.
The Family Type data has 8 categories of 'family', ranging from Married Couples and Large Family Groups through to Singles and a No Electors option. Depending upon any existing customer profiles, users of the system can refine the records selected by applying knowledge from existing data regarding the family make-up of best customer groups.
Probable Ethnicity
The Probable Ethnicity data is created by combining records from the first 3 data source files. The information is then assigned a likely ethnicity by comparing records against an evolving base-file of known surnames.
The Probable Ethnicity selection allows users to refine target audiences using 3 broad ethnicity categories: BME (Black and Minority Ethnic groups); Eastern European; and Western European.
Probable Religion
Data for the Probable Religion selection is created by combining records from the first 3 data sources. The information is then assigned a likely religion by comparing records against an evolving base-file of known surnames.
The Probable Religion selections cover the 6 main religions represented in the UK and allow users to refine their data outputs accordingly.
Length of Residency
Information for the Length of Residency selections is drawn from the UK Consumer File.
The Length of Residency selections provides users with 5 different time-period brackets that allow them to refine the records they are targeting according to the length of time that the individual has lived in their current home.
Length of residency at address
<Description to be added> Exclude MPS registered
<Description to be added> CAMEO
The CAMEO data can be used as a selection across each of the first 3 data sources.
CAMEO is a highly discriminative consumer classification system that helps marketers to learn more about their customers by identifying key groups within the database and highlighting important trends.
Created from a unique combination of source data and modelling techniques, CAMEO delivers valuable consumer intelligence, helping marketers to effectively manage their customer database, identify new prospects and improve the relevance of their offer.
Insights gained through applying CAMEO classifications can be used to enhance targeting and refine communications, reduce campaign volumes, minimise wastage and improve response rates – delivering immediate ROI.
UKChanges hold the following CAMEO datasets:
CAMEO UK; CAMEO Financial; CAMEO Income; CAMEO International; CAMEO Investor; CAMEO Property; CAMEO Unemployment.
CAMEO Flags
Apply CAMEO flags to your data to achieve a better understanding of the different consumer types represented in your customer and prospect records.
The CAMEO datasets form a highly discriminative consumer classification system that helps marketers and planners to gain a deeper understanding of their key customer groups and the factors that influence their decision making.
Created from a unique combination of source data and modelling techniques, the CAMEO datasets are updated regularly to keep pace with the changing consumer landscape.
Applying CAMEO flags to customer data delivers valuable consumer intelligence, helping marketers to improve targeting, refine offers and effectively manage their communications. With flags applied and analysed, CAMEO also proves a valuable tool for identifying new prospects that share similar attributes to best customer groups.
UKChanges hold the following CAMEO datasets:
CAMEO UK; CAMEO Financial; CAMEO Income; CAMEO International; CAMEO Investor; CAMEO Property; CAMEO Unemployment
Options
The final 4 selections are applied across each of the first 3 data sources.
These options allow the user to quickly filter and refine selections with simple, broad strokes: only select records where a telephone number is available; only select records where a mobile number is available; exclude records where the telephone number is TPS registered; and exclude records where the individual is registered with the MPS.
Standardise the presentation of names on customer and prospect databases using the Name Formatting service.
Researched and compiled internally, the file for the Name Formatting service is under constant review, with additional detail included as it becomes available.
In addition to presenting a consistent image, using the Name Formatting service will help users to apply correct gender flags and salutations to their files, as well as split the name field in to a variety of layouts for future use; improving efficiency and external perception. The Name Formatting service can also be used to enhance matching capabilities for further data management processes. PAF Address
Screen records against the Postcode Address File (PAF) to verify and update existing address information from your customer and prospect files and to ensure that your data satisfies current delivery standards.
The PAF file contains in excess of 28 million UK postal addresses and is produced and distributed by the Royal Mail, receiving monthly updates and amendments.
Clean your records using the PAF database to maximise address accuracy, standardise address format, achieve postal discounts and improve matching against further data cleansing and enhancement files. Deduplication
Identify or remove duplicate records from within a single database or across multiple files of customer and prospect data, establish hierarchies and trace duplicates across your master file and all of its subordinates with speed and ease.
Built and refined by UKChanges, the Deduplication service employs advanced matching techniques to identify duplicated records at forename, initial, surname, business or address level. The service can also identify duplicates using other repeated data elements, such as telephone or mobile numbers, email addresses, date of birth, etc.
The UKChanges>online dedupe service works with all common data formats and accepts .Zip files to save you time when uploading multiple databases. Individual files contained in your .Zip file will be extracted and passed through the field recognition process automatically.
Identifying duplicates and deciding how to treat repeated records is a key element of good data management practice. Flagging duplicated database entries allows the marketer to suppress records from campaign files and trace orphaned data elements, helping to protect brand image, reduce campaign costs and build a Single Customer View. Mapper
Process telephone numbers using the Mapper service to check and amend the structure of the number strings, ensure that they meet current dialling standards, add or update STD codes and validate telephone numbers against the supplied postcode data.
The Mapper (Telephone Number Structural Validation) service uses an in-house reference file of postcodes, dialling codes and telephone exchange codes to cross reference submitted telephone numbers against geographic locations.
Use the Mapper service to ensure telephone numbers are structurally correct and to analyse the geographic distribution of telephone number information held on file; cost-effectively updating legacy information and improving campaign targeting. Email Validation
Check the deliverability of email addresses held on file by passing records through the Email Validation service.
Developed internally, the validation process uses a four tier confidence rating to classify the deliverability of an email address, comparing submitted data against established email protocols to identify errors.
Remove known invalid email addresses from customer and prospect records to improve campaign performance and minimise the time and cost associated with handling large volumes of bounce backs. Suppressing invalid email addresses will also help senders avoid 'spam blacklists' operated by ISPs and Email providers, securing the long-term viability of their e-marketing activities. UK Consumer File (Verify)
Check names and addresses on your databases against the edited Electoral Roll to verify existing information and ensure that direct communications reach the correct individual.
Holding contact details for the majority of the UK adult population, the UK Consumer File is licensed from a leading data provider and undergoes considerable additional enhancement to maximise its accuracy and value.
Cross-match records against the file to avoid wastage and reduce the cost of outbound communications. The file can also be used to help combat fraud, money laundering and ID theft by qualifying information captured-from / provided-by consumers against a recognised source.
Email Verification
Make sure that the email addresses you have captured are accurate and live to avoid high bounce rates and potential spam blacklisting caused by inefficient email campaigns.
Upload your creative, including an opt-out - or use one of our existing templates - and UKChanges will send the message to your list from our email broadcast server, thus avoiding any spam blacklisting issues.
As soon as the email goes live we will start to track the results of the activity, providing you with a comprehensive report on bounce rates, open rates, opt-outs and various other metrics associated to the delivery and receipt of your campaign. When all of the responses have been gathered we will return your email list with flags to denote which records can and cannot be used in future email campaigns.
Use the Email Verification service from UKChanges to quickly identify and remove email addresses from your file, improving the efficiency of your campaigns and avoiding the potential to have your IP address spam blacklisted due to high numbers of undeliverable and unwanted email communications.
Suppress Your Own
Screen bought-in lists against existing data to remove duplicate records, reduce costs and suppress known 'do not contacts'.
By sending a master file to be uploaded in to a dedicated directory on the secure UKChanges>online system, Suppress Your Own customers are able to screen new data sources against existing customer records using any internet-enabled PC.
In addition to reducing mailing and production costs, the removal of these duplicates will improve campaign performance and avoid damage to the brand caused by repeated communications. In-house 'do not contact' lists can also be uploaded as master files, ensuring that customers who have previously opted-out are not contacted when new data is acquired.
New records can be added to the master file at any time by sending an update to the technical team at UKChanges. Alternatively a new master file can be uploaded to supersede previous versions.
This service is also available to Bureau customers. Profanity Check
Identify salacious words or phrases added to customer and prospect records either inadvertently or maliciously.
Using a file created in-house, the Profanity Check service identifies rude and offensive words or phrases and phonetic matches. In-built intelligence ensures the service does not flag genuine locations or surnames, such as 'Cockermouth' or 'Dickson'.
Flagging salacious words and phrases ensures that direct communications do not alienate customers or cause offence. Screening customer and prospect records against the file will help you to avoid embarrassment, protect the brand image and maintain positive customer relationships. NCOA Suppress
Select the Royal Mail NCOA Suppress service in order to identify the gone away records on your customer and prospect databases before undertaking direct campaigns.
Derived from data provided to the Royal Mail for its consumer mail redirection service, the NCOA file captures roughly 100,000 new names every month and contains more than 40 million records.
Use NCOA Suppress to identify and remove records belonging to individuals no-longer at the address held on file; reducing campaign volumes and associated costs, such as print and postage, as well as potential brand and environmental damage associated with wasted communications. GAS
Screen customer and prospect data against the Gone Away Suppression file to combat the 7 million (approx) annual home-moves in the UK and identify the details of individuals who no-longer reside at the address held on file.
Containing approximately 50 million records sourced from public and private data sources, the GAS file is compiled by the REaD Group and receives monthly updates, holding information dating back to 1992.
Removing the details of known gone aways will improve the efficiency of your campaigns, reducing volumes and improving the ROI of your activity by minimising wasted resource and investment. disConnect
Screening data against the disConnect file will remove or permanently flag the details of gone aways held on your customer or prospect database.
The disConnect file is provided by Equifax and contains the details of over 45 million individual house moves (in some instances more than 1 move per person). The file receives up to 500,000 new records every month.
The disConnect file cross-references data from a variety of sources to identify individuals who have moved and can be used to remove erroneous records from your database, reducing data volumes, campaign wastage and costs whilst increasing relative response levels. Xpression
This service is no longer available as supply of Xpression has been discontinued by The DMA. Absolute Movers
Screen data using the Experian Absolute Movers file to flag or suppress verified gone away records and minimise the impact on your business of the c.20,000 UK individuals that move home everyday.
Updated monthly and containing more than 65 million records, Absolute Movers combines both private and public data sources, including: Local Authority residency data; customer informed moves; and a consolidated database of active UK consumers, to accurately identify and validate mover information. The file does not include any unconfirmed postal returns data.
Mailing people who have moved house is a waste of effort, resource and budget. Avoid this unnecessary cost and protect your brand image by removing gone away records from your campaign files and customer database. Purity
Purity screening offers users the chance to identify and remove the details of known gone aways from their customer and prospect contact files.
Compiled and distributed by Acxiom, the Purity dataset contains approximately 20 million gone away records and receives quarterly updates.
The Purity file draws on the supplier's 15+ years' experience of handling consumer data, with Acxiom claiming that it contains 40 per cent unique records. The file is created using entirely validated mover information, cross referencing different data feeds and only adding a record to the file when evidence of a 'move-in' confirms an existing 'move-out' from an address. SubtrAction
Use the SubtrAction file to access unique data sources and identify additional gone away records within your customer and prospect databases.
Supplied by Transactis, the SubtrAction file draws data from Council gone away notifications and a consortium of 100+ online and offline mail order companies. The file contains in excess of 17 million records, over 4 million of which are unique, and receives quarterly updates of more than 200,000 records. Transactis use detailed verification processes before adding new records and employ ongoing transactional screens to maintain its accuracy.
Screening data against the SubtrAction file will cost-effectively increase the number of gone away records that can be removed from customer and prospect databases, helping to reduce campaign volumes and deliver improved ROI. Mortascreen
Use the Mortascreen file to identify and suppress those records on your database that relate to deceased individuals.
Containing over 9.5 million records collected from a variety of sources, including a network of funeral directors, registration cards and the Probate Systems of England, Wales and Scotland, Mortascreen receives monthly updates of approximately 50,000 records. Users can apply flags with a selected 'confidence rating': the lowest being based on postal-return data and the highest using only Probate data.
In addition to preserving brand image by avoiding sending unwanted communications to deceased individuals, cleaning your database using Mortascreen will lower campaign volumes and production costs whilst increasing ROI. The Bereavement Register
Flag or remove the details of deceased individuals held on customer and prospect contact lists by screening records against The Bereavement Register.
Compiled by the REaD Group from information volunteered by family and friends of the recently deceased, the file contains approximately 3.5 million records and receives monthly updates of between 10,000 and 30,000 names and addresses.
Identifying the details of deceased individuals on your database will reduce campaign wastage and increase relative response levels whilst protecting your brand image and avoiding the potential for embarrassing and upsetting communications errors. Combined Deceased
Cleanse data using the Combined Deceased service to access the deceased records contained in some of the non-specific deceased suppression files: MPS, disConnect, and NCOA Suppress; as well as those held on the Mortascreen file, National Deceased Register and The Bereavement Register.
Individual datasets are selected by the user and records are passed against the most up-to-date version of each file.
Combined Deceased screening provides users with additional suppression flags, reducing campaign volumes and further increasing the number of deceased individuals identified on the database to minimise the possibility of causing distress to relatives and damaging brand reputations. Halo
Screen records against Halo to verify data and combat instances of attempted deceased identity fraud.
Compiled by Millennium Plc from data sources including Govt. records and the Probate system, Halo receives monthly updates of up to 50,000 names and offers a confidence rating of 1 to 10 on the level of verification that the record identified belongs to a deceased individual.
Only available for anti-fraud purposes, the file helps companies to avoid potential bad debt and combat one of the fastest growing crimes in the UK - deceased ID theft. National Deceased Register
Remove the details of deceased individuals from customer and prospect databases using the National Deceased Register.
Holding approximately 4 million records dating back to the year 2000, the NDR receives monthly updates containing around 30,000 new names and claims that roughly one third of the file, including new additions, are not available through any other deceased suppression service.
With all new records cross referenced against Government data sources, NDR matches have very high confidence levels, allowing marketers to remove records, reduce costs and protect their brand image without the risk of losing valid customer records. Consumer Telenumbering
Amend existing records or add telephone numbers to contact data currently held on file by screening and matching customer or prospect information against the BT OSIS subscriber database.
Updated daily with up to 50,000 changes, the BT OSIS file is the main UK data resource for telephone number directory searches and provides users with access to over 8 million standard listing live residential telephone numbers.
Use the BT OSIS file to add current telephone numbers to existing names and addresses, verify that details held on file are correct and provide the data for cost-effective multi-channel campaigns. Consumer Ex-Directory
More than half the 24 million UK consumer telephone numbers are ex-directory, significantly diminishing the data pool for telephone-based campaigns.
Updated daily, the BT OSIS file is the main UK resource for directory searches and contains approximately 16 million XD records.
Marketers can use the Ex-directory Consumer Telenumbering service to add telephone numbers and XD flags in order to understand match rates and achieve an insight in to the overall accuracy of records on the file. XD screening will also add roughly 3 percent of valid numbers by providing access to Directory enQuiry by Request (DQR) records, increasing the volume of dialable numbers and extending campaign reach. Mobile Telenumbering
Add mobile telephone numbers to consumer names and addresses or confirm the existing information you have captured using the Mobile Telenumbering service.
Holding in excess of 27 million UK consumer mobile numbers, each with full opt-in for third party marketing, the Mobile Telenumbering file incorporates records relating to subscribers from each of the leading network providers.
Add mobile numbers to your data to extend the range of communication channels for your campaigns; to reach target audiences away from their home or office; or to gain access to some of the growing number of mobile-only households.
A Reverse Append service is also available via the UKChanges Bureau. This service reverse matches an input mobile number against name, postal address and demographic information from other source files to build a more complete picture of your target audience. Extra Numbers
Screening records against the Extra Numbers file provides access to additional sources of opted-in telephone numbers, helping to increase campaign reach and combat the reduction in appendable data available through the BT OSIS file.
Containing data contributed by organisations from various sectors, the Extra Numbers service is one of the most comprehensive single source telephone number databases available to UK marketers. In addition to reducing the hassle associated with sourcing numbers through different data providers, screening against the Extra Numbers data has proven to offer up to 50 percent uplift in match rates when the file is used alongside the BT information.
With data permissions that override Ex-Directory and TPS registrations, including Extra Numbers in your processing selections will increase call connection rates, helping to maintain the moral and productivity of call centre agents, minimise resource wastage and create positive customer experiences - all of which contribute to improved campaign ROI and a lower cost per acquisition.
A Reverse Append service is also available via the UKChanges Bureau. This service reverse matches an input telephone number against name, postal address and demographic information from other source files to build a more complete picture of your target audience. SureCall
Confirm whether landline and mobile telephone numbers held on customer and prospect databases are 'live' by screening data through the SureCall service from UKChanges.
Using proprietary technology specially developed by UKChanges, the SureCall service classifies telephone number connectivity with a range of codes that identify 'valid' numbers and highlight reasons for failed connections. The service is fully compliant with all relevant current legislation, including provisions relating to 'silent calls'; it does not use a static database; and it does not dial the numbers – eradicating potential annoyance and consumer distress.
Identifying valid and invalid telephone numbers provides a variety of benefits, including the ability to significantly reduce wasted time and resource in call centres, thus helping to maintain agent productivity and moral, as well as control costs. Invalid number codes from SureCall can also be used as a trigger for an alternate course of action, from seeking a new telephone number through to using mail or email to communicate with this segment of your customer base.
TPS
Screen consumer data against the Telephone Preference Service file to identify individuals who have registered their preference not to receive unsolicited sales and marketing calls.
The TPS file is administered by the DMA UK, contains over 17 million telephone numbers and receives daily updates. Under legislation introduced in 1999 companies making unsolicited calls to consumers must have screened records against the TPS within the preceding 28 days or risk fines of £5,000 per breach.
Flagging TPS registered telephone numbers not only helps you to avoid unwanted fines, it also ensures that likely non-responders are removed from your calling lists, reducing costs and the potential to damage your brand. FPS
Use the FPS service to identify organisations that have registered their preference not to receive unsolicited sales and marketing materials via their fax line.
Established in 1997 by the DMA UK and now a legal data processing requirement for companies undertaking unsolicited fax broadcasts, the FPS file contains over 2 million records and receives daily updates. Those companies undertaking fax marketing campaigns must ensure that their data has been screened against the FPS file at some point in the 28 days leading up to the broadcast and ensure that they avoid sending communications to FPS registered fax lines.
Applying FPS flags to your data will protect your brand from negative associations with unscrupulous practices and will also help you to avoid the cost of fines of up to £5,000 per registered fax number contacted. MPS
The MPS register holds the names and addresses of individuals who have registered their preference not to receive unsolicited direct marketing via the postal service.
Containing approximately 5.5 million records and receiving monthly updates, the MPS is administered by the DMA and screening mailing files against it forms a strong element of the organisation's Code of Practice.
Although not legally obliged to screen against the MPS file, companies observing best practice and common commercial sense will remove registrants from their data to reduce wasted efforts to mail non-responsive consumers. Baby MPS
Use Baby MPS screening to identify parents who have suffered a miscarriage or the loss of a baby and have registered their preference not to receive baby-related mailings.
Launched in 2002, the Baby Mailing Preference Service file currently holds around 25,000 records and is managed by the DMA UK, receiving monthly updates.
Use of the Baby MPS file is not enforced by legislation, but companies undertaking baby-related communications campaigns are advised to screen records in order to avoid causing any unnecessary distress to recently bereaved parents. TPS+
Save a copy of all telephone numbers submitted for TPS screening in the past 12 months and take advantage of reduced re-screening costs using the TPS+ service.
Since 1999 companies undertaking unsolicited telephone sales and marketing must screen their data against the TPS file and remove registered numbers or face potential fines. The TPS+ service keeps a copy of the numbers submitted and offers users reduced costs for re-processing these records next time the file is cleansed.
In addition to ensuring ongoing compliance, TPS+ reduces data processing costs and provides users with an audit trail of their TPS usage. BSF
Business data decays by up to 33 percent per annum: screening data using the BSF enables B2B marketers to keep up with the changes on their database.
Compiled and distributed by the REaD Group, the BSF combines information from a variety of sources, including D&B and Experian, to create a file of approximately 8.5 million records relating to known business failures and relocations.
Marketers screening customer and prospect data against the BSF can cost-effectively remove the details of those businesses no longer trading at the address held on file, suppressing erroneous records and concentrating marketing effort and budget on valid targets. BCF Flagging
The Business Changes File Flagging service identifies records on B2B marketers' databases where the company has moved premises or ceased trading; flagging or deleting the records according to your specification during job set-up.
Created using data from the Royal Mail business redirection service, plus additional data feeds, the BCF file receives monthly updates and contains in excess of 6.5 million records.
Applying BCF flags will enhance the accuracy of your B2B database, increasing the response rate and improving campaign performance by significantly reducing resource wastage, lowering production costs and ensuring messages reach their target. Business Telenumbering
Screening data against the Business Telenumbering service allows B2B marketers to add telephone numbers to existing contact records and verify the telephone numbers that they already hold on file.
Receiving up to 50,000 changes every day, the BT OSIS file is the main UK resource for telephone number directory enquiries and contains the details of over 2.2 million businesses.
Use the Business Telenumbering service to improve the efficiency and cost-effectiveness of telephone-based B2B campaigns by removing erroneous records, minimising wastage and reducing the base costs of your outbound activity. Business Ex-Directory
Add current business telephone numbers and ex-directory flags to customer and prospect lists to maximise connection rates for B2B telesales and telemarketing activities.
The BT OSIS file is updated daily and contains over 2.7 million telephone numbers for UK businesses. Over 400,000 of these, predominantly belonging to sole traders and partnerships, are registered as ex-directory.
The Ex-directory Business Telenumbering service provides telephone numbers, ex-directory flags and Directory enQuiry by Request (DQR) numbers. In addition to a 3 percent (approx) DQR uplift and the delivery of accurate data for cost-effective telephone-based campaigns, the XD flags provided will help to improve users' understanding of the match rates achieved and the overall accuracy of their data. XD flags also indicate that the target is likely to prefer mail, or other channels, over telephone calls. Corporate TPS
Apply Corporate Telephone Preference Service flags to your B2B calling lists and quickly identify Limited companies, Plcs and not-for-profit organisations that have registered their preference not to receive unsolicited sales and marketing telephone calls.
Containing approximately 2 million records and receiving daily updates, the Corporate TPS file is administered by the DMA and holds records for a maximum of 12 months. Companies making unsolicited calls to businesses must have screened their telephone numbers against the CTPS file within the 4 weeks preceding the call or risk fines of up to £5,000 per registered number they contact.
In addition to maintaining legal compliance, CTPS flags will help identify those companies unlikely to respond to telephone-based campaigns. Corporate TPS+
Keep a record of telephone numbers submitted for Corporate TPS screening in the past 12 months and take advantage of reduced future processing costs.
Since 2003, companies making unsolicited sales and marketing calls to businesses must suppress the details of CTPS registered organisations or face the risk of fines for every breach.
The CTPS+ service allows users to submit files for CTPS screening and keep a log of numbers processed during the past year. Any numbers re-submitted are processed at a reduced rate, improving campaign cost efficiency whilst ensuring users continue to operate within the confines of the legislation. NCOA Update
Use the Royal Mail NCOA Update service to identify home-movers on customer and prospect databases and obtain new addresses for these individuals.
The file is compiled from Royal Mail re-direction information submitted by home-movers and approved for use as a marketing tool. The file contains more than 22 million records dating back to 1993 and users are able to track multiple house-moves across a number of years.
Employ NCOA Update to keep pace with the daily house moves that impact the accuracy of your contact data and ensure that your messages reach their intended audience. GAS Reactive
Use the GAS Reactive file to add forwarding addresses to GAS suppression flag matches and obtain the details of new occupants in houses sold by your customers.
Collated by the REaD Group and the Call Credit Information Group, the GAS Reactive file provides marketable data for the majority of GAS suppressions and is the only product available that offers both forwarding addresses and new occupier information. The file is updated monthly.
GAS Reactive helps users to maintain valuable relationships even after their customers move house; extending lifetime value and profitability. The new occupant information also provides cost-effective, likely targets for future acquisition campaigns. reConnect
Select the reConnect file to trace home-movers and maintain contact with valuable customers or prospects on your database.
Created by Equifax and using multiple data feeds, reConnect is claimed to identify a 'move' earlier in the process and thus gets information to the marketer faster than other similar products. The file contains more than 20 million records and is updated monthly.
Use the reConnect file to maintain contact with home-movers or re-familiarise former customers and prospects with your brand, sustaining existing relationships and improving the efficiency of your campaigns. Absolute Contacts
Obtain new addresses for some of the gone aways identified during data cleansing processes and maintain customer relationships even after people have moved house.
Brought to market by Experian Integrated Marketing, the Absolute Contacts file contains more than 20 million new contact records for individuals known to have moved house. Each new record is cross-matched and verified as a move using Experian's proprietary data. Tests have shown that adding Absolute Contacts to home-mover screening options can increase the number of new addresses identified by up to 70 percent.
With lapsed customers reportedly four times more likely to respond to a campaign than cold prospects, it makes sense to invest in tracking and reactivating those who have moved house. Updating addresses will also protect the brand image, improve campaign performance by ensuring maximum deliverability and avoid exposing your organisation to fraud risks posed by mis-directed mail. Email Append
The increasing availability of high speed internet connections is fuelling growth in online transactions and increasing the need for multi-channel communications. Adding email addresses to your offline customer contact records will help you to keep in touch with your increasingly digital-savvy customers.
Data for the service is compiled from a number of partners, including ISPs, magazine publishers and gatherers of detailed online consumer surveys. The file contains approximately 13 million records with third party marketing opt-in. The email addresses are cleansed constantly through an additional soft opt-in process. The UKChanges>online service will only deliver a count of the number of email addresses available for the submitted file.
In addition to opening up new channels to valued customers, adding email addresses to your records will reduce the cost of your communications, increase the opportunity for cost-effective personalisation of messages and also reduce the environmental impact of your campaigns.
A Reverse Append service is also available via the UKChanges Bureau. This service reverse matches an input email address against name, postal address and demographic information from other source files to build a more complete picture of your target audience. Age Append
Use the Age Append service to add age information to your customer and prospect records.
Created in-house by combining details aggregated from a number of the leading UK consumer data providers, the Age Append file provides users with access to age information for approximately 35 million UK consumers.
Use the Age Append service to improve your understanding of target markets by adding age information to your records: providing a basis for analysis of life-stage across your file and the opportunity to identify key 'age-groups' amongst your customers in order to drive selections for future acquisition campaigns. Date Of Birth
Created by merging and deduplicating information from leading UK consumer data providers, the UKChanges date of birth confirmation file contains approximately 35 million records and is gathered through a variety of opted-in sources. More than 75 per cent of these records contain the full date of birth, with the remainder providing the month and year of the individual's birth.
Used to confirm existing date of birth information on user's files, or append an age to submitted records, the data can be employed across the business, verifying information from application forms and enquiries to help combat fraud or ensuring the timely execution of age and birthday-related campaigns with accurate trigger dates.
Date of birth information can also be used as an indication of household status, as an aid to profiling for age-specific products or, in the case of the insurance and life assurance markets, as a selection for premium-led campaigns. ACORN Flags
ACORN Flags are applied across each of the first 3 data sources.
Use the ACORN Flagging service to add socio-demograhic information to your data.
Classifying the UK population in to 5 categories, 17 groups and 56 types, the ACORN data is compiled by CACI using census information, lifestyle data and demographic data to create one of the most reliable and respected UK consumer classification systems available to the marketer.
Used in combination with transactional data and response data, ACORN flags form a basis for further analysis of key customer groups. These 'best customer' ACORN types can then be used to drive prospect selections, improving the targeting and performance of future campaigns.
ACORN Flags
Use the ACORN Flagging service to add socio-demograhic information to your data.
Classifying the UK population in to 5 categories, 17 groups and 56 types, the ACORN data is compiled by CACI using census information, lifestyle data and demographic data to create one of the most reliable and respected UK consumer classification systems available to the marketer.
Used in combination with transactional data and response data, ACORN flags form a basis for further analysis of key customer groups. These 'best customer' ACORN types can then be used to drive prospect selections, improving the targeting and performance of future campaigns. FINANCIAL ACORN Flags
Financial ACORN Flags are applied across each of the first 3 data sources.
Add Financial ACORN Flags to your data to gain insight in to the type of financial products held and current financial circumstances of customer and prospect groups.
Using census data and information from the NOP Financial Research Survey, the Financial ACORN dataset from CACI is a leading UK consumer financial classification system that groups the population according to 11 categories and 49 types.
Financial ACORN flags help marketers, particularly in financial services, to determine the likely products held by the individuals on their database, providing the scope for additional analysis of further sales opportunities, as well as a basis for selecting future target audiences.
FINANCIAL ACORN Flags
Add Financial ACORN Flags to your data to gain insight in to the type of financial products held and current financial circumstances of customer and prospect groups.
Using census data and information from the NOP Financial Research Survey, the Financial ACORN dataset from CACI is a leading UK consumer financial classification system that groups the population according to 11 categories and 49 types.
Financial ACORN flags help marketers, particularly in financial services, to determine the likely products held by the individuals on their database, providing the scope for additional analysis of further sales opportunities, as well as a basis for selecting future target audiences. LifeSketch
Add greater detail to customer records by applying lifestyle indicators to complement existing transactional data and to gain a stronger insight in to the personal motivations of your customers.
LifeSketch combines publicly available data with consumer information provided by contracted data suppliers from a variety of sectors. The file contains almost 50 million records relating to UK adults, offering more than 20 selectable variables ranging from home and household information to details of credit scores, newspaper readership, hobbies and interests.
Use LifeSketch to develop a better understanding key customer segments and the factors that motivate their purchasing decisions and loyalty; refining offers and campaign targeting to improve results.
Apply the same LifeSketch profile to prospect selections in order to identify records with a higher propensity to convert. Random Digit Dial (RDD)
Generate truly random samples of UK and international telephone numbers for market research purposes, creating data samples to meet a range of different geographic and administrative boundaries.
Using complex mapping processes that align telephone number data to a variety of locality information, the RDD service has been developed and refined by UKChanges over the past 15 years to provide reliable, proportionate random samples.
RDD delivers cost effective, genuinely random telephone number information for market research purposes and is used by many of Europe's leading agencies for projects ranging from political and opinion research to advertising response and NPD activities. Easily created quality sample data reduces effort and cost whilst ensuring results are not skewed.
Council Tax Band
Council Tax Band data is overlaid across the first 3 data source files.
Apply Council Tax Band information to your customer data to achieve an understanding of their financial circumstances and an insight in to their immediate locality.
Collated from publicly available sources and enhanced to improve usability, the Council Tax Band dataset contains the band-valuation details of every domestic and dual-purpose property in the UK.
In addition to providing a universal criterion for analysis of customer data and selection of new prospects; when used in conjunction with additional data and enhancements, Council Tax Band information will broaden your understanding of the target's locality and their likely financial position, increasing the potential to improve campaign ROI.
Council Tax Bands
Apply Council Tax Band information to your customer data to achieve an understanding of their financial circumstances and an insight in to their immediate locality.
Collated from publicly available sources and enhanced to improve usability, the Council Tax Band dataset contains the band-valuation details of every domestic and dual-purpose property in the UK.
In addition to providing a universal criterion for analysis of customer data and selection of new prospects; when used in conjunction with additional data and enhancements, Council Tax Band information will broaden your understanding of the target's locality and their likely financial position, increasing the potential to improve campaign ROI. Home
The data for the Home selections is available when the LifeSketch data source has been chosen.
The Home selections allow the user to focus the targeting of their data with 6 filters relating to the property in which an individual lives: a Holding tick-box identifies whether the property is freehold or leasehold; a New Build tick-box; an Ownership selection, with options ranging from 'home-owners' to 'living with parents'; a Sale Date selection with a drop-down menu that contains 5 time-period brackets; a Type selection, with options including 'detached' and 'flat'; and a Sale Price selection with free text boxes for manual entry of values.
Wealth Tagging
Use the Wealth Tagging service to apply flags relating to high net-worth individuals on your customer and prospect database.
Information for the Wealth Tagging service is derived from publicly available sources and is supplied by a specialist provider with strong ties to the financial sector.
Apply wealth indicators to existing records to identify individuals in different 'affluence' brackets and enable segmentation for campaigns targeting potentially high-value customers or prospects. This data is of particular value to not-for-profit organisations, financial services companies and those businesses selling prestige and high-ticket goods, as individuals with investment products and high disposable income are easily identified. Geographic Flags
Use the Geographic Flag service to add a range of location information to your data: options range from postcodes and Government administration areas to TV regions.
The Geographic Flag service applies flags relating to selected (single or multiple) recognised and defined administrative areas. The datasets, created and maintained in-house, map publicly available data sources to fixed physical locations.
Information relating to the geographic distribution or coverage of target audiences - whether customers, prospects or research respondents - is invaluable to campaign planning and response analysis. Geographic flags allow you to analyse data according to preferred relevant real-world borders. UK Consumer File (Extra Names)
Use Extra Names to optimise match rates for different data enhancements by checking for additional individuals with different surnames residing at the supplied address.
Listing contact information for most of the UK adult population, the UK Consumer File is licensed from a leading data provider and undergoes considerable additional refinement to maximise its accuracy and value.
Obtain additional names to increase the match rate of consumer telenumbering projects and other data enhancements, or to improve knowledge of a target market. Particularly useful for contacting individuals in common-law households and shared accommodation, as reach is extended and potential for contact improved. UK Consumer File (Neighbours)
When no telephone number is available for the supplied name and address, use the Neighbours service to identify adjacent properties for which a name and telephone number can be supplied.
Containing the names and addresses of the majority of the UK adult population, the UK Consumer File is licensed from a leading data provider and undergoes considerable additional refinement to maximise its accuracy and value.
Add the details of surrounding properties and their inhabitants to your data to drive potential look-a-like sales or to ensure that the individual at the submitted address is not simply avoiding communications regarding outstanding debts. Pre-Mover Service
Identify individuals on your database who are about to move and communicate offers to retain their business, or use the data to identify those in the process of moving-home, whether buying or renting.
Collated by a leading property sales website, the file holds details on over 80 per cent of UK property sales and rentals, receiving daily updates and reflecting conveyance changes within 3 days. The file also contains around 1 million historical records from a rolling three year window, approximately 70 per cent of which relate to properties sold.
The Pre-Mover records only contain the address of the property, however, further information, such as names, telephone numbers and profiling data can be appended and overlaid from licensed sources.
More than simply providing data triggers for customer retention campaigns, the file can also be used to generate lists of prospects that are likely to increase their short-term spend and be open to new supplier offers during the move process. The historical data, which contains sale dates, also provides an accurate indication of insurance renewals and the expiry of other annual contracts associated with a new property. Mailsort, Presstream & TNT Premier
Licensed large volume mailers can take advantage of a range of postal discounts from Royal Mail or TNT Post by processing their data using the Mailsort, Presstream or TNT Premier file.
Focused on the correct sortation and presentation of mail items, the services are designed to pass on some of the cost and labour savings that the postal operators achieve through the improved accuracy, completeness and deliverability of items of postage that have been screened, sorted and enhanced using one of these services.
By ensuring that files achieve a postcode accuracy level in excess of 90% and then applying either the Mailsort, Presstream or Premier file sortation, licensed customers can significantly reduce their postage costs; improving campaign efficiency and reducing the cost per acquisition, as well as maintaining accurate addresses and a positive brand image. BCF Tracking
The BCF Tracking service enables B2B marketers to identify companies on their database that have moved premises and provides new address information, increasing the available pool of contact records for future campaigns.
Compiled by Royal Mail from various sources, including RM's business redirection service, the BCF file holds over 6.5 million records and receives monthly updates, including the addition of new addresses for many businesses that have moved.
Processing your data against the BCF Tracking service will reduce wastage and enable B2B marketers to maintain valuable relationships with commercial clients or prospects after they have moved premises.
Business Plus
Apply additional attributes to business records to improve the level of detail and understanding of existing B2B customers.
Containing information on approximately 2 million UK companies, the Business Plus file is compiled from a variety of transactional data sources, receiving monthly updates and ongoing verification.
Adding extra detail to existing B2B records increases the marketer's knowledge of the audience, improving response rates and campaign targeting as well as enhancing prospect selections for future activity.
The following data fields may be added where available: company registration number, employee count, fax number, telephone number, turnover, postcode (area, outward and sector), UK92, UK03 and UK07 SIC codes, US72 SIC code, business sector description, sub-sector description and easy sector description. ACORN Profile
Apply an ACORN Profile to receive a comprehensive report on the socio-demographic groups within your customer base and their relative statistical importance.
ACORN from CACI groups the UK population in to 5 categories, 17 groups and 56 types, enabling marketers to make informed strategic and tactical decisions. Combining census data with lifestyle and demographic information, ACORN is a reliable and respected UK consumer classification system.
An ACORN Profile will improve your understanding of existing customers, comparing your data against national or regional data to identify statistically important groups and providing the insight to develop more targeted and successful future campaigns. FINANCIAL ACORN Profile
A Financial ACORN Profile provides a detailed insight into the prevalent financial products held by individuals on your database, identifying statistically significant trends.
Combining census data and NOP research, Financial ACORN from CACI divides the population in to 11 categories and 49 types at postcode level, creating one of the UK's leading financial classification datasets.
A Financial ACORN Profile is particularly useful for financial marketers requiring a review of existing customers' products. The Profile provides insight in to the target audience's financial circumstances, highlighting cross- and up-sell opportunities, as well as providing information for statistical analysis of 'best' customer groups. CAMEO Profile
A CAMEO Profile provides marketers and planners with a comprehensive report on the different socio-demographic segments represented within their customer data and the statistical significance of these groups.
The different CAMEO datasets create a highly discriminative consumer classification system that helps users to gain a more detailed insight in to their key customer groups and the various factors that influence their decision making – from income and financial security to employment, housing and their local area.
Created from a unique combination of source data and modelling techniques, the CAMEO datasets are updated regularly to keep pace with the changing consumer landscape.
A CAMEO Profile helps marketers to achieve a deeper understanding of the different consumer types represented within their customer base, comparing the data against national and regional trends to highlight statistically distinct groups. These insights can be used to improve the relevance of communication campaigns and offers, as well as refine the targeting and the selection of new prospects by applying the data profile of best customer types to new extracts.
UKChanges hold the following CAMEO datasets:
CAMEO UK; CAMEO Financial; CAMEO Income; CAMEO International; CAMEO Investor; CAMEO Property; CAMEO Unemployment
UK Consumer File (Extract)
Add new records to pools of prospect data, or build new prospect files for mailing and calling campaigns using a range of real-world boundaries to refine selections according to specific geography.
Licensed by UKChanges, the UK Consumer File contains contact addresses for the majority of the UK adult population. Compiled from a variety of sources, including the latest ER data, the key benefit of the UK Consumer File is the currency and accuracy of the records it contains.
Marketers and planners can use the service to generate initial counts of available data within selected areas. The addition of further market intelligence, profiling information and data enhancements will improve understanding of the audience and enable further refinement and improved targeting of prospects.
The following geographic selections are available: Postcode (various levels), Town, TV region, Constituency, Government and Administrative boundaries (various). UK Consumer File - Infill data
Managed by a specialist information aggregator and offering approximately 10 million transactional, lifestyle and credit records collated over the past three to four years, this file can be licensed and optionally included as an extra dataset for UK Consumer File-based jobs, or used alone to screen and verify submitted records.
The file, which benefits from monthly updates, has full opt-in for third party marketing purposes and, due to the nature of data collected, has been proven to respond well to direct offers. There are currently more than 7 million individual level records within this file that are not available on the edited Electoral Roll or the UK Consumer File.
Data availability restricted by supplier: please contact your account manager for further details.
Geo Selections
Refine the areas of the UK from which your prospect records are selected by choosing from a list of geographic boundaries - with options to suit a variety of campaigns and objectives.
Geographic selections can be made from drop-down menus within the UKChanges>online Supply tab, or through discussions with your account manager.
UKChanges>online users can pick a 'category', such as Government Office Region, from the first drop-down list and then choose multiple 'areas', such as 'East of England' or 'Yorkshire and the Humber', from the second list. In several instances, selections from the second drop-down can also be made by holding down the 'Ctrl' key and clicking on the desired area of the interactive map.
The geographic selections available are many and varied, including: Postcode (various levels), Town, TV region, Constituency, Government and Administrative boundaries (various), District Health Authority areas, Police Force areas, Super Output Area codes (at different levels), and a huge range of other 'definable' boundaries.
Age
Information for the Age selections is derived from the first 3 data sources.
The selection allows users to create a single age band or multiple age bands that their target prospects must fall within.
The output file will contain an 'age' field which can then be used to group prospects in to defined age brackets, allowing messages, offers and creative to be tailored depending on which age band the individual falls within. Gender
Data for the Gender selections is derived from the first 3 data sources by looking at the title and first name field of each record and assigning a gender flag.
The selection is a simple 'male' or female' option that allows users to specify if they wish to select only male, or only female targets.
The user can specify to include a 'gender' field within the output file. If this field is requested and the selections have not been limited to a single sex, the gender field will contain an 'M' or an 'F' wherever available. Car
Records with details relating to the car ownership of individuals are derived from the LifeSketch database.
This selection allows the user to refine targets by the Type of car and Age of the vehicle.
Credit
Information for the Credit selections comes from the LifeSketch data source.
The Credit option allows users to refine selections in three ways: whether or not an individual holds a Credit Card; which of 3 Credit Score brackets an individual fits in to; and an Arrears Value band with open text fields for input values.
Household
Data for the Household selections is derived from the LifeSketch database.
Household selections help users to focus list targeting with four key areas of refinement: a range of household Income brackets; the Number of Children in the household; a group of Children Aged brackets; and a range of Occupation selections.
Person
The Person information is available when the LifeSketch data source is selected.
Person selections relate to information about the individual and enable users to narrow the records selected in 5 ways: Occupation selections relating to the individuals' type of work; a range of Interests – from hobbies and collections to pass-times; a Head of Household tick-box; a Self Employed tick-box; and a Director tick-box with 'Yes', 'No' and 'Multiple' options.
Shareholder
The data for the Shareholder selection is derived from the LifeSketch data source.
The Shareholder selections enable the user to select only those individuals known to hold investments in shares. The selection can be refined through further tick-boxes that band the value of shares held in to 'Low', 'Medium' and 'High' brackets.
Family Type
Information for the Family Type selections is drawn from the UK Consumer File data source.
The Family Type data has 8 categories of 'family', ranging from Married Couples and Large Family Groups through to Singles and a No Electors option. Depending upon any existing customer profiles, users of the system can refine the records selected by applying knowledge from existing data regarding the family make-up of best customer groups.
Probable Ethnicity
The Probable Ethnicity data is created by combining records from the first 3 data source files. The information is then assigned a likely ethnicity by comparing records against an evolving base-file of known surnames.
The Probable Ethnicity selection allows users to refine target audiences using 3 broad ethnicity categories: BME (Black and Minority Ethnic groups); Eastern European; and Western European.
Probable Religion
Data for the Probable Religion selection is created by combining records from the first 3 data sources. The information is then assigned a likely religion by comparing records against an evolving base-file of known surnames.
The Probable Religion selections cover the 6 main religions represented in the UK and allow users to refine their data outputs accordingly.
Length of Residency
Information for the Length of Residency selections is drawn from the UK Consumer File.
The Length of Residency selections provides users with 5 different time-period brackets that allow them to refine the records they are targeting according to the length of time that the individual has lived in their current home.
Length of residency at address
<Description to be added> Exclude MPS registered
<Description to be added> CAMEO
The CAMEO data can be used as a selection across each of the first 3 data sources.
CAMEO is a highly discriminative consumer classification system that helps marketers to learn more about their customers by identifying key groups within the database and highlighting important trends.
Created from a unique combination of source data and modelling techniques, CAMEO delivers valuable consumer intelligence, helping marketers to effectively manage their customer database, identify new prospects and improve the relevance of their offer.
Insights gained through applying CAMEO classifications can be used to enhance targeting and refine communications, reduce campaign volumes, minimise wastage and improve response rates – delivering immediate ROI.
UKChanges hold the following CAMEO datasets:
CAMEO UK; CAMEO Financial; CAMEO Income; CAMEO International; CAMEO Investor; CAMEO Property; CAMEO Unemployment.
CAMEO Flags
Apply CAMEO flags to your data to achieve a better understanding of the different consumer types represented in your customer and prospect records.
The CAMEO datasets form a highly discriminative consumer classification system that helps marketers and planners to gain a deeper understanding of their key customer groups and the factors that influence their decision making.
Created from a unique combination of source data and modelling techniques, the CAMEO datasets are updated regularly to keep pace with the changing consumer landscape.
Applying CAMEO flags to customer data delivers valuable consumer intelligence, helping marketers to improve targeting, refine offers and effectively manage their communications. With flags applied and analysed, CAMEO also proves a valuable tool for identifying new prospects that share similar attributes to best customer groups.
UKChanges hold the following CAMEO datasets:
CAMEO UK; CAMEO Financial; CAMEO Income; CAMEO International; CAMEO Investor; CAMEO Property; CAMEO Unemployment
Options
The final 4 selections are applied across each of the first 3 data sources.
These options allow the user to quickly filter and refine selections with simple, broad strokes: only select records where a telephone number is available; only select records where a mobile number is available; exclude records where the telephone number is TPS registered; and exclude records where the individual is registered with the MPS.
