- High net-worth individuals are prime targets for companies selling premium goods and services, as well as the not-for-profit sector
- UKChanges Wealth Tagging service enables user to identify individuals on their database with more than £1 million worth of investments
- Supplied by a specialist data collator, the file contains more than 250,000 addresses and receives regular refreshes
- Wealth Data flags allow users to segment their data and undertake targeted campaigns to retain, convert, up- or cross-sell to customers with the highest potential value
High net-worth individuals with large amounts of disposable income are the ideal target for commercial organisations selling premium goods or services and not-for-profit organisations seeking generous donations to their causes.
Although profiling and analysis will help to target those people in the upper socio-economic demographics, the ability to successfully identify ‘millionaires’ on a customer database can make the difference between a satisfying return on investment and campaigns that make a real impact on bottom line performance.
Consumer information for the UKChanges Wealth Tagging service is provided by Prospecting For Gold, a specialist company with strong ties to the financial sector and particular expertise in the collection and collation of data on high net-worth individuals.
Containing over 250,000 unique addresses and receiving regular updates, the file holds information on individuals with more than £1 million worth of investments with contact details both in the UK and abroad, listing as many ‘known’ properties as possible for each person on the database.
UKChanges can apply flags to clients’ existing records, identifying individuals in various different value brackets ranging from £1m to £5m at the bottom of the scale, up to £50m plus of investments at the top. This information can then be used by the client to segment the data and undertake specialist campaigns to retain, convert, up- or cross-sell to these high-value individuals.
