- The Royal Mail estimate that as much as ten per cent of consumer mailings fail to reach the intended recipient
- The predominant cause of these failures are errors in the addressee field and other data hygiene issues
- Incorporating third party data sources in combination with the Royal Mail’s Redirection data, the file is intended to provide a truly comprehensive suppression service
- As with other suppression services, expenditure on processing is won back quickly through reduced campaign costs and improved campaign performance
According to Royal Mail estimates, up to 10 per cent of consumer mailings fail to reach the intended recipient. Based on figures from the DMIS, this equated to over 500 million items of mail undelivered, lost or delivered to the wrong person in 2005, predominantly due to errors in the addressee field and other data hygiene issues.
The Universal Suppression Service incorporates all Royal Mail Redirection information plus third party data to create one of the most comprehensive suppression files available to UK marketers.
Designed to maximise return on investment from DM campaigns, screening against the USS removes gone aways from customer and prospect files, ensuring that resources are not wasted trying to communicate with people who have moved house. In addition to immediate savings through minimised wastage and improved campaign efficiency, the suppression of gone away records will protect the brand image by ensuring consumers do not receive mail for previous residents.
