- Business data decays by up to 33 per cent every year, undermining the effectiveness of B2B marketing campaigns
- According to the Direct Mail Information Service, up to 67 per cent of UK B2B mailings contain errors
- Includes business change information provided by leading business data suppliers such as Dun & Bradstreet, the REaD Group and Experian
- Improves B2B campaign efficiency and promotes a positive image while helping to maintain valuable commercial relationships
Business databases decay at an average rate of 33 per cent per annum. According to Direct Mail Information Service (DMIS) research, up to 67 per cent of UK business to business mailings contain errors.
Released in 2002, the Business Suppression File is a simple and cost effective way to combat the millions of changes to company information that impact business databases every year.
Comprising information from the UK’s leading business data suppliers, including records from Dun & Bradstreet’s business universe, the REaD Group’s consumer and SOHO (Small Office Home Office) data and verified gone aways from Experian, the BSF gives companies the power to suppress the details of defunct businesses and enhance the effectiveness of their sales and marketing operations.
In addition to efficiency gains and cost reductions, accurately addressed mail promotes a positive brand image, helping companies to maintain relationships with valued customers and sustain profitability.
