Mistakes during data entry or unsavoury comments placed on customer records can cause genuine offence and ruin a brand’s relationship with its consumers.

Utilising a salacious words file compiled in-house, the Profanity Check service is designed to identify records that contain distasteful words and phrases. Every field of the customer file is screened against the master list of offensive words, with matches being flagged or the foul words being added to a new field at the end of the record. In addition, the system’s intelligent screening process recognises genuine locations and surnames, such as Cockermouth and Dickson, ensuring that these are not flagged for removal, despite containing strings of letters that could be considered indecent.

Flagging salacious words and phrases ensures that direct communications do not cause offence, protecting the brand image and helping to maintain positive customer relationships.