The Preference Service files provide individuals with the opportunity to register an objection to receiving unsolicited sales and marketing communications.

Failure to observe the choices of consumers is not only a poor commercial decision, but in some cases can lead to a breach of legislation that could ultimately result in heavy fines from the Office of the Information Commissioner.

UKChanges receives regular updates of the preference service files, enabling companies to satisfy their legal obligations and operate within the best practice guidelines set out by the DMA and ASA.