- High levels of customer churn and home-movers can result in up to twenty per cent loss of customer data per year
- The UKChanges Pre-Movers file receives daily feeds of new notifications from a leading provider of 'for sale' sign analysis
- Early warning of a customer's intention to move allows marketers to undertake pre-emptive retention campaigns and reduce levels of customer defection
- Pre-Movers data can also be used to prospect existing customers in their new homes, or the resident who has moved-in to the flagged property
Customer churn levels are at all time highs, with the UK leading Europe in the league of disloyal consumers. With the added pressure of people moving home, the average database can easily lose up to twenty per cent of the records it contains every year due to customer defection and house-moves.
The UKChanges Pre-Movers file takes daily feeds of notifications from a leading provider of 'For Sale' board analysis services and provides marketers with valuable forewarning of a customer's plans to move house, allowing them to undertake retention campaigns and make special offers with the aim of retaining loyalty.
A full cycle of refreshed data for England and Wales is completed every 12 weeks, ensuring that all but the very quickest transactions are captured and added to the database. The pre-mover information is collected by a field-based team that visits every property in person and, on average, the file receives approximately two thousand updates every day, depending upon the household density of the surveyed areas.
In addition to providing data for pre-emptive customer retention campaigns, information from the Pre-Movers file can be used for prospecting activities, providing the data to target those about to move-out with offers for their new property, or to send communications through to the new resident with the aim of establishing a relationship from the start of their tenure.
