The Royal Mail Postcode Address File (PAF) is the most current and complete address database in the UK, containing over 27 million records. The address enhancement process takes customer details and compares the component address elements against the PAF file. Using sophisticated search routines and ‘fuzzy matching’ techniques, the process corrects and updates customer records that contain abbreviations, spelling errors and incomplete address information.

Essential to the success of all Direct Marketing, correct addresses ensure the accuracy and efficiency of mailing campaigns, sustaining the brand image and helping companies to achieve significant postal discounts. In addition, PAF standardised addresses will improve targeting and profiling whilst reducing wastage by improving the efficiency of other data cleaning procedures.

Screening and enhancing address data using PAF cost effectively maximises the value of each record, enabling companies to keep in touch with their customers and build profitable long-term relationships.

UKChanges can also append a range of additional data flags to PAF validated addresses or supply lists of addresses without names by extracting data from the PAF file. Please contact our Account Management Team on 01926 626300 for further details.