- Approximately 20,000 people in the UK move house every day, undermining the accuracy of customer and prospect databases
- NCOA Tracking with Names allows companies to identify these movers and, where possible, provide new contact addresses
- Using Royal Mail Redirection information, the service can optionally overwrite incorrect records or add the new address in to a new field on the database
- Enables companies to keep in touch with their customers, even if they move house
- Ensures valuable relationships are maintained as well as reducing wastage and brand damage associated to poorly targeted communications
Almost 20,000 UK residents move house every day.
The National Change Of Address (NCOA) file provides details of more than 15 million address changes dating back to 1993. Using information from Royal Mail’s Redirection Service, the NCOA receives up to 100,000 records every month and contains both old and new addresses for each registrant.
The NCOA Tracking with Names facility identifies records for which a new address is available and optionally overwrites existing details or appends the revised address in a separate field. The service can also be used to track multiple address changes, following a chain of moves over a period of time.
In addition to enabling companies to keep in touch with valuable customers, even after they move, the NCOA Tracking with Names service helps to improve campaign ROI. Enhanced address accuracy reduces wasted resource and budget, improving mailing efficiency and avoiding damage to the brand caused by poorly targeted messages.
