- Over eleven per cent of the population move house every year
- The NCOA file provides one of the most comprehensive sources of UK home-mover data available to businesses and contains over 15 million records dating back to 1993
- Compiled with information from the Royal Mail Redirection Service, the file receives monthly updates of approximately 100,000 records
- NCOA Suppression removes home-mover details from lists, reducing wastage, improving response rates and ensuring compliance with the Data Protection Act 1998
More than eleven per cent of the UK population moves house every year, having a significant impact on the quality of information held on customer and prospect databases.
The National Change Of Address (NCOA) file is one of the most comprehensive sources of home-mover data available, containing in excess of 15 million address change records. Compiled from Royal Mail’s Redirection Service, the NCOA file receives monthly updates of approximately 100,000 new records and holds information dating back to 1993.
Screening using the NCOA file effectively identifies address changes on the database, flagging home-mover records for removal from the file.
The cost of suppressing home-mover details is soon retrieved through savings on resource, materials, print, production and postage. The use of the NCOA file also ensures that companies meet their obligations under Principle 4 of the Data Protection Act 1998, which states that customer data must be kept clean, accurate and up to date.
