Bureaux have developed automated matching routines that process hundreds of thousands of records per hour, however, where the value of every telephone number is paramount there is no replacement for the human eye.

The Interactive team at UKChanges consists of experienced data researchers who understand the nuances of telephone number look-ups and can find matches for records where logic-based automated processes failed.

Employed to research complete files or to look at the residue of automated bureau and DCO jobs, the Interactive service is ideal for projects where every telephone number counts, such as high-spending customers or high-value debt collections.

Interactive processing covers its costs by increasing the number of lucrative contacts. Minimal effort is wasted calling dead numbers, keeping call centre agents positive and productive, which in-turn helps to ensure campaign success.