- Where the value of the records mean that every match counts, Interactive Address Processing employs a team of manual record researchers to maximise results
- Experienced staff and the benefit of the human eye finds matches that may have been missed by automated systems
- Available to research complete files of UK address data or the residual records from automated jobs
- Increases the number of usable records creating more sales opportunities and improved response rates for campaigns
Where records relate to high-ticket customers or large debts, every address is of paramount importance and the value of the human touch cannot be overlooked.
The Interactive team at UKChanges consists of experienced data researchers who understand the finer points of address processing and can find matches for records where automated systems may fail due to incomplete or ambiguous data.
Employed to research complete files, where addresses have a high value but cannot be processed by machine, or to look at the residue of automated jobs, Interactive projects are labour intensive and require high levels of skill.
Although costs are higher and project turnaround times are slower than automated services, the additional investment is recovered quickly with more usable addresses returned and a greater number of sales contacts to convert. Improved address quality will also reduce wastage and costs for future campaigns, creating even greater long-term savings.
