When it’s clean, customer and prospect contact data is a real asset; when it’s not, it simply increases costs and reduces productivity at every point that it’s used.

Organisations are increasingly aware of the value of their data, using online and offline bureau services to maintain or enhance the quality of information they hold on file.

Technology has met the users’ demands for faster turnaround of refreshed data, taking the bureau on to the web and automating many of the previously manual processes associated with cleaning contact records.

Now companies in a range of sectors want complete control over the quality and accuracy of this vital resource and are looking for solutions that they can bring in-house, as opposed to sending the information to outsource suppliers.

UKChanges can now provide a comprehensive range of data cleansing, enhancement and suppression services for integration in to users’ existing systems, providing single data element enquiries, single record or batch cleaning services that work within the familiar look and feel of current applications.

The single element enquiry and single record look-up functions have already found applications in the call centre, customer service and accounts departments, as well as in CRM systems and as part of website data capture facilities.

The integration of the service is fully bespoke, allowing the client organisation to determine which functions they require and how those functions appear to the user. UKChanges simply provide the code to transfer the information from the user’s system to our server farm, clean the data and then return the refreshed information to the user’s preferred destination.

Customers are using the additional features available through our integration offer to complement existing ‘minimum keystroke’ address capture and verification tools, adding in the ability to append telephone numbers, TPS screen or check that the details being provided do not relate to deceased individuals or people who have moved house. In addition to ensuring the accuracy of contact information for future communications, these extra processes help companies to identify potential instances of fraud.

Users in the data sales market have already integrated the batch cleaning services available from UKChanges; using the code and processing power provided by our servers to quickly cleanse batches of business and consumer telephone numbers, run suppressions or screen against the preference service files.

Using XML commands to securely transfer encrypted data packets between the user’s application and the UKChanges servers, both the single enquiry and batch data cleaning functionality can be integrated in to a wide range of user systems and applications, including (but not limited to) websites, excel spreadsheets and access database forms.

To discuss your potential integration requirements further, for in-house applications or opportunities for re-sale to third party users, please contact a member of our Account Management team on 01926 626300.