- Without using industry suppression files, the 6 million+ annual home-movers will continue to appear on customer and prospect databases
- Launched in 1992, the GAS file from the REaD Group uses public and private data sources to create a comprehensive database of UK gone-away information
- Used to clean approximately one third of all UK direct mail, the GAS file contains over 25 million gone-away records and receives monthly updates
- The file claims 92 per cent coverage of UK home-moves with 98 per cent accuracy and helps companies to reduce costs, avoid wastage and maximise the accuracy of their campaigns
Every year more than 6 million people in the UK move house, devastating the quality of information on customer databases.
Launched in 1992, the Gone Away Suppression (GAS) File uses information from private and public data sources to create a comprehensive database of qualified mover information. Used to clean one third of the UK’s direct mail, the file contains approximately 25 million records and is updated quarterly with up to 1.5 million new names, claiming 92 per cent coverage of UK home-mover information with 98 per cent accuracy.
More reliable than postal returns, GAS File suppression offers a range of benefits and cost savings, improving response rates and quickly recovering the investment by reducing printing, postage and returns processing costs. In addition, resource wastage is minimised and brand values such as quality, accuracy and professionalism are sustained by removing erroneous records.
