- Using a range of base data, from Govt. and administrative boundaries to postal sectors and TV regions, the UK map can be divided in to a variety of useful geographic areas
- Working with Research specialists, UKChanges has developed comprehensive mapping tools to divide the population according to these geographic boundaries
- The Geographic Flag service allows users to select single or multiple areas and append details of the locations to their customer and prospect records
- Flags can be used to analyse the distribution of customers, ensure responses to market research activities are not geographically skewed, or allow users to tailor campaigns to meet regional preferences or objectives
From postal geography and TV regions through to local and national Government authorities, the United Kingdom can be divided and sub-divided in to a variety of geographic areas, each offering a useful basis for analysis of the population and modelling of trends by region.
UKChanges has worked in partnership with leading market research agencies for over 15 years, developing the ability to map and apply an extensive array of geographic and administrative borders that allow clients to divide the UK population in to physical areas that suit the requirements of their campaigns or projects.
The Geographic Flag service from UKChanges allows users to select single or multiple geographic areas and append details of these locations to fields within their data. Information relating to the geographic distribution or coverage of target audiences, be they customers, prospects or research respondents, is invaluable to the marketing community.
Market researchers use this service to ensure that their survey responders meet the geographic criteria of the project, achieving the correct spread across the proposed research area and ensuring that results are not skewed by over- or under-representation in certain localities.
The ability to identify the physical geography of data subjects also enables marketers to test alternative creative treatments for their campaigns on different regionalised populations; tailoring messages to meet local preferences, tie-in with other regional activities or drive traffic to a particular event or location in close proximity to the audience.
With approximately 30 different flags to select from and apply, this service provides users with a comprehensive tool for breaking down the UK population in to manageable geographic areas, providing reliable information to form the basis of further analysis.
