Increasing competition in the Financial Services arena from new entrants and expanded product offers has placed strategic understanding of the target audience at the top of the list for the sector’s marketers.

As one of the most comprehensive targeting tools available and the UK’s leading financial classification dataset, Financial ACORN gives users a truer and more detailed picture of their customers and prospects.

Created using the latest Census data and NOP’s Financial Research Survey, the largest and most respected survey of its kind in Great Britain, Financial ACORN provides data on every different type of existing and potential customer, including the products they buy and channels they use.

Applied to clean, accurate customer and prospect records, Financial ACORN allows users to profile their data and improve their understanding of consumer behaviour and attitudes towards financial products, enabling them to make informed decisions on which new products and services will perform the strongest.