- Online service that identifies and removes duplicate records within a single database
- Works effectively at individual, surname, business, household or property level
- Recognises titles, honours and standard business identifiers, as well as mis-spelt and phonetic matches
- Helps avoid repeated messages to the same recipient, protects brand image and improves the cost per response of campaigns
The deduplication service provided via UKChanges>online is designed to remove duplicate records from a single file of business or consumer names and addresses.
Using matching algorithms based on those developed for the bureau process, the online service makes internal file deduplication simple and accessible, even for users with limited experience of data cleaning applications.
As an additional pre-process, address standardisation using the Royal Mail PAF file will ensure that users obtain the maximum number of unique records with minimal errors.
Working effectively at individual, surname, business, household or property level, the online deduplication service uses established ‘fuzzy matching’ techniques to successfully recognise titles, honours and standard business identifiers, as well as phonetic and mis-spelt matches.
Typically used prior to a mailing campaign, deduplication helps to maintain brand image by ensuring that customers and prospects only receive one copy of each communication. Processing costs are quickly recovered through print, production and postage savings, as well as reductions in resource wastage.
