- UKChanges Council Tax Band Database draws information from publicly available data sources to create a useful file of relative property value
- Applying Council Tax Band flags provides marketers with a universal criterion for analysing the likely affluence of different consumer groups in different residential locations
- Council Tax Band valuations take account of the positive and negative affects of property size, age and character, as well as quality life in the local area and availability of 'services'
- CTB flags can be applied to customer and prospect data to improve understanding of social demographics and compare different segments of the marketer's data
Collated from publicly available sources, the UKChanges Council Tax Band Database contains the band-valuation details of every domestic and dual purpose property in the UK, providing marketers with a useful, universal criterion for additional analysis of customer and prospect databases.
Since April 1st 2005, the Valuation Office Agency has been responsible for the administration of UK council tax banding, undertaking a new survey on all properties in Wales and adding a new Band-I for properties with a market value in excess of £424,001 within the principality. The VOA is slated to undertake a new survey of property valuations throughout England in the near future, updating the current valuations, which are based on data relating to the open-market value of properties in 1991.
The council tax band valuation of a property gives consideration to the positive and negative affects on property value of the size, age and character of the building, as well as information relating to the surrounding environment and availability of 'services'.
Taking account of these various influencing factors, the council tax band data is an invaluable tool for direct marketers, as it provides a useful insight in to the 'value' of a particular property and by comparison can indicate the relative affluence versus the neighbourhood in which the property is located.
The council tax band information can be applied to customer and prospect data in order to suggest the likely socio-economic circumstances of the individuals residing at the supplied addresses.
For customer data, the bands enable the user to analyse and model the predicted affluence of key groups. The insights that this customer analysis provides can then be used to confirm the results of previous analysis or can be applied as a selection when users require fresh prospect information for acquisition campaigns.
UKChanges receive regular updates to the Council Tax Band database, ensuring that the file reflects changes in the base-information brought about as a result of appeals and remains a valuable and accurate resource.
