- The business section of the BT OSIS file contains telephone numbers for approximately 2.9 million UK businesses
- Updated daily, the data is a vital resource for companies undertaking B2B telemarketing campaigns
- Successful matching requires advanced routines only available from an experienced bureau
- Improves campaign performance in the difficult B2B environment, reducing wasted resource and cost per response
The BT subscriber database holds telephone numbers for almost 2.9 million UK businesses, including approximately 230,000 ex-directory records.
With many companies in B2B markets relying on the telephone as a key tool for sales and marketing activity, the value of this file cannot be over-stated.
Requiring advanced matching routines to achieve worthwhile results, the file is updated daily and provides one of the most current and comprehensive sources of business contact details available.
In addition to being a useful data verification tool and helping companies to meet their obligations under Principle 4 of the Data Protection Act 1998, the BT file can be used to add telephone numbers to commercial addresses for telesales and mailing campaign follow-up calls. Screening against BT business data will also help to reduce costs and resource wastage in the call centre, the print process, and in postage and fulfilment functions by highlighting and removing erroneous records from the database.
