- Up to 37 percent of home movers fail to tell all supplier brands that they have moved
- Approximately 20,000 people move house every day
- Lapsed customers are four times as likely to respond to your campaign as cold contacts
- The value of a new address for goneaways on your file far outweighs the processing cost
- Use Absolute Contacts addresses to keep in touch with customers and build long-term profitable relationships
- Remove wastage, improve campaign response rates and combat fraud risks
With as many as 37 percent of home movers failing to tell all the brands they interact with that
they have relocated, the 20,000 (approx) people who change address every day can quickly have a
devastating effect on the accuracy of your contact data and the return on investment of your
campaigns. Screening your data against the Absolute Contacts service will identify new addresses for
some of the goneaways on your database, helping you to keep in touch with your customers.
When you consider that a lapsed customer is four times more likely to respond to a campaign than
someone who has had no previous contact with a brand, it becomes very apparent just how important
it is to identify new addresses for those customers who have moved without informing you.
The Absolute Contacts service, with data collected and collated by Experian Integrated Marketing,
uses a variety of triggers to indicate a move and cross-references these against Experian’s
proprietary data sources to qualify the event. Both the departed address and the individual’s
new home must be identified before a record is added to the service.
Containing approximately 20 million records, the Absolute Contacts service is completely rebuilt
every month with the latest feed of new mover information, providing extensive coverage of the
changing address data landscape with speed and high levels of accuracy.
UKChanges is the only independent data management specialist currently licensed to provide matching
against Absolute Contacts via a web-based tool. The service is also available for bureau customers
and, in live test situations where the Absolute Contacts data is used alongside other home-mover
services, has been demonstrated to provide up to 70 percent uplift in the number of new addresses
identified.
In addition to maintaining contact with current and past customers, screening against the
Absolute Contacts service will help to maximise the number of mailable records on your file
at the same time as mitigating fraud risks associated with mis-directed mail. Improved
data accuracy also helps to reduce overall campaign volumes and increase the potential
ROI, as more of the communications you send out will reach their intended recipient.
