Consumer Data Cleansing and Suppression Solutions
It's a fair question - after all, the services aren't free, so why should you invest your budget in keeping your customer records up to date?
There are loads of arguments for standardising, cleansing, enhancing, profiling, analysing, segmenting and generally managing your customer data.
From minimising brand damage and the environmental impact of mis-directed mailings to respecting consumers' privacy, refining campaign targeting and improving ROI - each has a valid point, makes business sense and helps to build stronger customer relationships.
But, we tend to find that the benefit which generally grabs most attention is that intelligent data management will actually save you money.